Introducing Good Research Paper

Introducing Good Research Paper Additional copying material right on the internet might result in situations of plagiarism, which are totally prohibited in the majority of institutions. In order to decide on which methodology it is dependent on the research issue. The usage of existing data may also act as a technique of information collection though its accuracy will be contingent on the experience of the researcher using it. The usage of experiments as a process of information collection is expensive also time intensive and therefore it can't be effectively be as method of information collection in Corporate Social Responsibility. What Good Research Paper Is - and What it Is Not Bear in mind that if you analyze your paper, your primary task is to make certain your audience understands the big points without a lot of difficulty. As a way to compose a compelling research paper, you should go all out from the beginning. The very first page needs to have a header together with page numbers, aligned at the upper right corner of the webpage. These pages give you a few questions to answer, then enable you to push a button to acquire an individual works-cited entry. The One Thing to Do for Good Research Paper Making a research project is not a simple task. The main aim of a research paper is to encourage an unaffiliated thinking process in students. Pick a college research paper topic that you're acquainted with or like research on. Research paper research is a procedure that's going up the alleys. The topic also needs to be the one which provides the students sufficient to write on. The great thing about our service is that you may download Agriculture Research Paper examples at no cost. A couple are still students. Consequently, it's important for students to learn about the practice regardless of the opinions that you may have towards it. Thus, students aren't able to compose a fantastic research paper. Some students simply don't have sufficient knowledge for a definite job. There are a few useful tips which might help get you started to acquire good expert research paper writers. Folks are ready to supply you with all types of help regarding your research paper topics. There's several essays completed by them. The body of the essay can be broken into various sub-topics that are related to the principal topic. Finest college research paper topics are the ones which are original. The student may give the specifics of the topics to the firm. Finding good sources for your thesis is difficult but it is quite essential if you would like to turn in a superior research paper. Papers need results that arrive in the correct order, contribute to your general narrative, and are accompanied by easy-to-understand figures that could stand independently. Good Research Paper Secrets The essay writing must be carried out in a well-planned and structured method. In academic writing, it's called an outline. If writing is critical for you while you read, you can begin with an outline draft first where you mention the main points. It's also wise to define the subject in the introduction so the reader can get a concept of what it is that they will be reading. You can also attempt using writing software that may generate the outline for you based on ideas that you may give. If you're well versed with the topic writing an excellent research paper is going to be a cake walk for you. You shouldn't be publishing for the interest of publishing, but should be publishing as you need to fix important difficulties and encourage more followers to address that issue together. If you are conversant with jupyter notebooks then understanding kaggle kernels won't be a troublesome job. Although, it's research-driven work. however, it isn't research it's management of research efforts Generally, research is evaluated on the grounds of it practical fruits as opposed to intellectual strength. At present, there's no simple approach to report academic misconduct or obtain good evidence on it, which I think is quite needed. The most important value is they give you freedom in the way you code. In the world today, as a student, you're predicted to live a nd take breath academics, in order stay current with the speed of climbing competition.

The Metamorphosis Analysis - 1682 Words

In The Metamorphosis, Kafka establishes, through his religious imagery and gospel-esque episodic narration, the character of Gregor Samsa simultaneously as a kind of inverse Messianic figure and a god-like artist, relating the two and thus turning the conventional concept of the literary hero on its ear. The structure of the novel reflects that of the Gospel of Mark in that it is narrated in individual events, and in this it is something of a Kà ¼nstlerroman - that is, the real metamorphosis is over the course of the novel, rather than just at the beginning, and that change is a heightened sensitivity to the world in an artistic sense. The motif of change is a rather theological one as well: we see it in a religious sense, in the form of†¦show more content†¦. . at the table quietly reading the paper or studying (Kafka 12-13). This imagery of Samsa as a studious carpenter characterizes him as humble and, in this, somewhat unlikable to the toughest audiences. Even imagery as simplistic as this conjures the image of Gregor as a bookish, studious milquetoast. At the same time, the carpenter characterization connotes Christ, and thus immediately hints at Samsas eventual heroism, even before anything significant has happened. So when the books first metamorphosis occurs in the first sentence, Gregors prior circumstances make him fertile ground in which a change in spirit can occur. Samsa even acknowledges the metaphysical change enacted in himself: when he tries to explain to his family and the head clerk why he cannot leave his room, his audience can no longer (understand) his words, even though they (are) clear enough to him, clearer than before even (15). It is as if he is in another dimension from them completely and therefore a sort of immortal at heart, before the knowledge is even imparted upon him in the form of his metamorphosis into an insect. Only as a vermin can Gregor, thoroughly isolated from the world, be truly human. In this alternative hum anity Kafka incorporates James Joyces assertion that an artist remains ... invisible, refined outShow MoreRelatedAnalysis Of The Metamorphosis1501 Words   |  7 PagesBeveridge, A. (2009). Metamorphosis by Franz Kafka. Advances in psychiatric treatment, 15(6), 459-461. This brief article is written from the psychiatric perspective, pointing out that Kafka has always been of great interest to the psychoanalytic community; this is because his writings have so skillfully depicted alienation, unresolved oedipal issues, and the schizoid personality disorder and The Metamorphosis is no exception to this rule. While this writer tends to think that psychiatrists shouldRead MoreAnalysis Of The Metamorphosis 854 Words   |  4 PagesAnalysis of the Metamorphosis The Metamorphosis can be analyzed in many different ways. One way that could be looked into is why exactly Gregor is turned into an insect. There are many things that he could have changed into, like a monkey or a bird for example. But Kafka makes it obvious that Gregor is a bug although he never says what kind. Bugs can be, more or less, controlled, considered useless, and gross. To call a person a bug means they can bend easily to another’s will and are expendableRead MoreMetamorphosis Analysis1503 Words   |  7 Pagesmost wickedest of men will do the most wickedest of things for the greatest good of everyone.† 20th century novelist, Franz Kafka would agree with such a statement as he strongly despised capitalism and its faults. In his celebrated short story, Metamorphosis, Kafka explores the cruelty and exploitations of capitalism through the eyes of Gregor Samsa. ironically, he also represents capitalism to further illustrate its barbarity. Kafka’s use of ir ony is significant for it leaves the readers confusedRead MoreThe Metamorphosis Analysis848 Words   |  4 PagesIn the short novel The Metamorphosis by Franz Kafka, the novel revolves around the transformation of the protagonist, Gregor Samsa. Gregor wakes up one morning to find himself transformed into an insect, and becomes the main conflict and driving force of the novel. Beyond being a driving force within the book, the transformation in which Gregor undergoes being a literal challenge in his life and his family’s, it serves as an allegorical narrative on isolation. Gregor spends the rest of his life inRead MoreAnalysis Of Metamorphosis826 Words   |  4 Pages Metamorphosis, written by Franz Kafka, is a novelette detailing the life of a young man named Gregor and his family, which include his sister, Grete, and his parents. Gregor is a traveling salesman who has an overbearing manager and extremely long hours. He is unhappy with his job due to these circumstances and the fact that he is not able to make any friends. One morning Gregor wakes up and is suddenly a beetle instead of a normal human. The life of everyone in the household is flipped upsideRead MoreEssay on Analysis of The Metamorphosis1033 Words   |  5 PagesAnalysis of The Metamorphosis This story The Metamorphosis is about Gregor, a workaholic, who is changed into an insect and must then deal with his present reality. The hardest part of being an insect for him was the alienation from his family, which eventually leads to his death. In reading the short story The Metamorphosis, (1971),one can realize how small the difference is between Magical Realism and Fantastic. This literature written by the Austrian, Franz Kafka, is often debated overRead MoreAnalysis Of The Metamorphosis Essay1390 Words   |  6 Pagesan attempt to distance oneself from an undesirable event or occurrence. It can also range from an overt set of actions as a person is changed, to willful ignorance, malicious or otherwise, of an individual’s dreams or goals. Franz Kafka’s â€Å"The Metamorphosis†, in which the main character, Gregor Samsa, awakens to find himself changed, contains several obvious examples of this dehumanization. He has become vermin of some kind, no longer even human. Deprived even of basic human form, and transfiguredRead MoreMetamorphosis Analysis1142 Words   |  5 PagesFranz Kafka’s â€Å"The Metamorphosis† is about the dehumanization of a man named Gregor, when he wastes his life monotonously repeating the same task every day to support his uncaring family. The lack of purpose in his life is an example of absurdist fiction, a genre of fictional narrative that uses satire and irrationality to explore the human experience of meaninglessness. Furthermore, â€Å"The Metamorphosis† uses aspects of magical realism, such as transformation of common, distortion of time and lossRead MoreLiterary Analysis Of The Metamorphosis 1422 Words   |  6 PagesElaina Faerber, Hannah Lindsey, Jake Sims Mrs. De Oro Hon, English 12A Pd 3 19 October 2015 Literary Analysis Essay-Rejection When individuals are rejected by family and society, they tend to feel abandoned and unloved. In Franz Kafka’s, The Metamorphosis, Gregor’s transformation into a â€Å"monstrous vermin† (Kafka 1) results in him being psychologically and even physically abused by his family. Rejection from his mother, sister, and father leave Gregor feeling unwanted and feeling as if he is a terribleRead MoreMetamorphosis Analysis1761 Words   |  8 PagesFranz Kafkas The Metamorphosis is so strikingly absurd that it has engendered countless essays dissecting every possible rational and irrational aspect of the book. One such essay is entitled Kafkas Obscurity by Ralph Freedman in which he delves down into the pages of The Metamorphosis and ferrets out the esoteric aspects of Kafkas writing. Freedman postulates that Gregor Samsa progresses through several transformations: a transformation of spatial relations, a transformation of time, and a

Growth - Profitability - and Financial Ratios for Sainsbury- Sample

References Question: Describe about the Growth, Profitability, and Financial Ratios for Sainsbury? Answer: Introduction J Sainsbury is divided into three business segment. Sainsburys supermarkets ltd, Sainsburys convenience stores and Sainsburys bank. Sainsburys supermarket is third largest supermarket chain in United Kingdom with 16.6% of market share. Company has 598 supermarket stores and 714 convenience stores. Company also has two property join ventures: One with Land Securities Group Plc and British Land Company Plc. J Sainsbury belongs to retail industry primarily and contribution of retail industry is very important for United Kingdom and Eurozone countries for future economy growth. Report includes background of company, market position of company and financial position of company. J Sainsbury was founded in 1869 by John James Sainsbury and his wife Mary Ann Sainsbury. The first store of company was opened in London. In 1982, company started to sell products under its brand name. In 1950s Sainsbury opened first self-service store which was years ahead of its competitors. In 1974 company started employee stock option and in 1986 company started to offer organic products in store. Currently company offers more than 250 organic foods. During 1992 to 1998 company witnessed declined in its business due to change in management and strategy implemented by successor of John Sainsbury (Bloomberg.com, 2015). During 1998 to 2003 Sainsbury re-launched the brand and witnessed organic growth through acquisitions and mergers. In 2007 Sainsbury was the first British employer to implement internet only recruitment program. At the time it was estimated that it would save 4 million euros a year for administration cost. The initiative was taken when approximately fifty percent of British youth had internet access at home. It was expected that by the end of 2010 around 80% of population would have internet access. Around the same time Marks Spencer, who also started online recruitment program had to rely more on telephonic channel for recruitment process. In 2006 Sainsbury was criticized by British anti-poverty charity War on want for the condition faced by Kenyan workers supplying cut flowers to company. Sainsbury also faced food safety prosecution on more than one occasion. It was found some store used to sell products even after use by date as staff was not trained for taking safety measures properly. In 2014 company faced criticism due to removal of kosher products. After facing criticism on social media c ompany restored kosher products into stores as kosher products removal was consistent with Jewish dietary restrictions. There were the several criticisms faced by Sainsbury in recent years. Currently share of J Sainsbury trades at 255 to 256 GB p range. Company has revenue of 3.93 billion pounds in 2014 and has net income of 798 million pounds as of 2014 (Financials.morningstar.com, 2015). Industry peers of Sainsbury includes Tesco Plc, Asda Plc and Morrison supermarkets plc. Tesco is the largest retail chain in United Kingdom with market share of 28.7% followed by Asda with market share of 17.3, Sainsbury with market share of 16.6% and Morrison has fourth largest market share (11%). Tesco Plc is direct competitor of J Sainsbury compared to other peers though market size of Tesco Plc is significantly higher than J Sainsbury. Tesco operates in retail industry which has groceries, clothing and general merchandize business. Tesco also operates in telecom, digital entertainment and banking domain through subsidiaries. The business diversification of Tesco and J Sainsbury is similar and they have diversified business in same industries like banking and entertainment (Corporatewatch.org, 2015). While Morrison supermarkets has presence in food and grocery business and ASDA has presence in grocery and financial services business they are not directly competitor of J Sainsbury, though market share of both the companies is similar to J Sainsbury, as business structure and businesses of Tesco and J Sainsbury are in direct competition in same industry (the Guardian, 2015). References Financials.morningstar.com,. (2015). Growth, Profitability, and Financial Ratios for Sainsbury (J) PLC (SBRY) from Morningstar.com. Retrieved 17 December 2015, from https://financials.morningstar.com/ratios/r.html?t=SBRY Bloomberg.com,. (2015). SBRY:London Stock Quote - J Sainsbury PLC. Retrieved 17 December 2015, from https://www.bloomberg.com/quote/SBRY:LN the Guardian,. (2015). J Sainsbury | Business | The Guardian. Retrieved 17 December 2015, from https://www.theguardian.com/business/j-sainsbury Corporatewatch.org,. (2015). Tesco | Corporate Watch. Retrieved 17 December 2015, from https://corporatewatch.org/company-profiles/tesco Morrisons-corporate.com,. (2015). Corporate - Morrisons. Retrieved 17 December 2015, from https://www.morrisons-corporate.com/ the Guardian,. (2015). Asda | Business | The Guardian. Retrieved 17 December 2015, from https://www.theguardian.com/business/asda

Lucky Lira Essay Research Paper Oct 162000The free essay sample

Lucky Lira Essay, Research Paper Oct, 16/2000 The # 8220 ; lucky lira # 8221 ; What is your lucky point you cherish or pray excessively for good luck? The # 8220 ; Lucky lira # 8221 ; plays an of import symbolic function in Nino Ricci? s fresh Lifes of the Saints. The coin was a mark of life salvaging belongingss, it besides served as a protective amulet against evil and most significantly symbolized Vittorio? s loss of artlessness. As a consequence of Vittos religion in the coin he is able to better header with his bad lucks. The lucky one lira was given to Vitto for his 7th birthday by Luciano, a eating house proprietor in Rocca Secca and a friend of his mas. Luciano explained that during the war, in a field in Greece he had found it and the coin had saved his life, it deflected a slug heading straight at his bosom. Vottorio accepted the coin, non cognizing how it would impact his life. We will write a custom essay sample on Lucky Lira Essay Research Paper Oct 162000The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The 1927 dented one lire given to Vitto symbolized a life salvaging belongings of the coin! . ? We lost the conflict and many of my friends were killed. It was like a bad dream. But that dark, when I was sitting in my collapsible shelter, I found a small hole in my shirt pocket, like a slug hoe. Then I remembered the coin I had pecked up, and when I took it out of my pocket I saw the grade on the wing. That? s when I realized that the coin had saved my life? ? ( Luciano pg65 ) The quotation mark illustrates what happened to Luciano and the lucky lira will further function to protect Vittos life. The lucky lira is once more working its thaumaturgy when Vittorio is ambushed by the older male childs on the mountain and Fabrizio comes to his deliverance, but in return Vitto betrays him? and to cognize besides that I had sunk so low in shame now that no thaumaturgy or miracle could of all time repossess me. ? ( Vittorio pg128 ) The quotation mark shows Vittorio believing that the lira can non salvage him and besides acts as a foreboding of things to come. The lucky lira Acts of the Apostless as a amulet against immorality and is Vittorio comfort cover in manner. As immature Vitto attempts his poulet forfeit to the liquors and as the poulet goes up in fires he takes out the lire for comfort. # 8220 ; I had taken my lucky coin from my pocket now and was rubbing it furiously, trusting to quiet the liquors # 8221 ; ( Vittorio pg115 ) . From Vittos point of position his coin worked for the fire subsided. The outside appearence of holding the coin by his side was to protect him from immorality and merely like the whole towns superstitious notions, Vitto besides has his ain. The underlying ground the lira was so really beloved to Vitto was that it provided some stableness in his life. Even as he was exch anging adieus with his lone friend Fabrizio he didn? Ts have the bosom to give the lucky coin off! . † I could non hold imagined him giving it off, any more than I could hold given away my lucky one lira coin† ( Vittorio pg169 ) . This quotation mark shows merely how of import the coin was particularly because Vittorio knew he would neer see Fabrizio once more, but even Fabrizio? s friendly relationship did non supply Vitto with a stable thing he could trust on, his whole life was filled with dirt, convulsion and changeless alteration. The coin was the one thing that stayed the same and could non be taken from him. The chief symbolic importance of the coin is how it traces Vittorios loss of artlessness throughout the novel. In the beginning Vitto is really dependent on his ma, but finally is cast off from her and turns to the coin for aid. Him having the coin symbolizes the beginning of the procedure and as the secret plan unravels its apparent that Vitto bit by bit becomes misanthropic, aggressive and takes on grownup qualities. # 8220 ; ? , it? s your female parent. Because she was sleep togethering in the stable ( Fabrizio ) . ? but I threw myself on him, weaponries flailing, and the two of us fell to the ground. # 8221 ; ( Vittorio pg104 ) Vitto becomes protective and farther Looss his artlessness by making the enchantment and acquiring into battles. Vittorio? s passage from childhood to maturity is premature and the lucky lira serves as a timeline, come uping at critical times to asseverate its influence over him. In the terminal finally, Vittorios Innocence is wholly lost as a consequence of his female parents decease. He can non get by with it and feels betrayed by the coin for it failed its intent to protect him and his loved 1s. ? In my pant pocket, where I? vitamin D put it that forenoon before the funeral, was my lucky lira, and I pulled it out now to look at it. But when I flipped the coin over to look at the flop on the other side, it slipped through my fingers-easily about, without opposition, as I had non tried to halt it, or had non believed it could fall.. ( Vittorio pg238 ) The quotation mark shows that Vitto reluctantly drops it as if he knew he had lost his artlessness, or more as if it had been stolen from him. There is unhappiness in his voice but no desperation. Vitto has realized that he doesn? Ts need the coin any more. The # 8220 ; Lucky lira # 8221 ; plays an of import symbolic function in Nino Ricci? s fresh Lifes of the Saints, it symbolizes a life salvaging quality, undertaking? s Vittorio against evil and most significantly symbolizes his loss of artlessness. So in decision the coin is an intricate portion of the novels secret plan. 31b

Cardiovascular System, Study Guide Essays

Cardiovascular System, Study Guide Essays Cardiovascular System, Study Guide Paper Cardiovascular System, Study Guide Paper Chapter 18 The Circulatory System: Blood True / False Questions 1. Hemostasis is the production of formed elements of blood. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 2. Blood viscosity stems mainly from electrolytes and monomers dissolved in plasma. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 3. Lymphoid hemopoiesis occurs mainly in the bone marrow. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 4. Oxygen and carbon dioxide bind to different parts of hemoglobin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 5. The liver stores excess iron in ferritin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 6. The most important components of the cytoplasm of RBCs are hemoglobin and carbonic anhydrase. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 7. A person develops anti-A antibodies only after he is exposed to antigen A, and anti-B antibodies only after he is exposed to antigen B. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 8. Incompatibility of one persons blood with another results from the action of plasma antibodies against the RBCs antigens. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 9. Rh incompatibility between a sensitized Rh+ woman and an Rh- fetus can cause hemolytic disease of the newborn. Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 10. Circulating WBCs spend most of their lives in the bloodstream. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 11. Lymphocytes secrete antibodies, coordinate action of other immune cells, and serve in immune memory. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 12. Monocytes differentiate into large phagocytic cells. Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 13. Coagulation starts with a vascular spasm and ends with the formation of a platelet plug. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 14. Clotting deficiency can result from thrombocytopenia or hemophilia. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 15. After a wound is sealed, tissue repair is followed by fibrinolysis. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System Multiple Choice Questions 16. Blood does not A. transport a variety of nutrients. B. help to stabilize the pH of extracellular fluids. C. participate in the initiation of blood clotting. D. produce plasma hormones. E. elp to regulate body temperature. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 17. The buffy coat does not contain A. lymphocytes. B. granulocytes. C. erythrocytes. D. agranulocytes. E. platelets. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 18. Hematocrit is ____________ of the total blood volume. A. less than 1% B. 47% to 63% C. 25% to 37% D. 42% to 45% E. 37% to 52% Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 19. _____________ is not found in plasma. A. Glycogen B. Fibrinogen C. Glucose D. Urea E. Albumin Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 20. ___________ is a protein not commonly found in plasma. A. Albumin B. Hemoglobin C. Transferrin D. Prothrombin E. Fibrinogen Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 21. _____________ is the most abundant protein in plasma. A. Insulin B. Creatine C. Bilirubin D. Albumin E. Creatinine Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 22. _____________ would not decrease colloid osmotic pressure (COP) in blood. A. Severe liver failure B. A diet predominantly based on red meat C. Starvation D. An extremely low-protein diet E. Hypoproteinemia Difficulty Level: Evaluate/Create Section: 18. 1 Introduction Topic: Cardiovascular System 23. Serum is essentially identical to plasma except for the absence of __________. A. fibrinogen. B. nitrogenous wastes. C. platelets. D. glucose. E. albumin. Difficulty Level: Remember/Understand Section: 18. 1 Introduction Topic: Cardiovascular System 24. Tissues can become edematous (swollen) when A. colloid osmotic pressure (COP) is high. B. there is hyperproteinemia. C. he concentration of sodium and proteins in blood is high. D. hematocrit is high. E. there is a dietary protein deficiency. Difficulty Level: Evaluate/Create Section: 18. 1 Introduction Topic: Cardiovascular System 25. Myeloid hemopoiesis in adults happens in the A. thymus. B. spleen. C. red bone marrow. D. yellow bone marrow. E. liver. Difficulty Level: Remember/Understand Section: 18. 1 Introd uction Topic: Cardiovascular System 26. The viscosity of blood is due more to _____________ than to any other factor. A. fibrin B. albumin C. sodium D. erythrocytes E. nitrogenous wastes Difficulty Level: Remember/Understand Section: 18. Introduction Topic: Cardiovascular System 27. Erythrocytes transport oxygen and serve to A. defend the body against pathogens. B. initiate blood clotting. C. regulate erythropoiesis. D. transport nutrients. E. transport carbon dioxide. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 28. Most oxygen is transported bound to A. the plasma membrane of erythrocytes. B. alpha chains in hemoglobin. C. beta chains in hemoglobin. D. delta chains in hemoglobin E. heme groups in hemoglobin. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 29. If all the 280 million molecules of hemoglobin contained in RBCs were free in the plasma, A. it would considerably increase blood oxygen carrying capacity. B. it would facilitate delivery of oxygen into tissues irrigated by small capillaries. C. it would facilitate oxygen diffusion into cells distant from blood capillaries. D. it would significantly increase blood osmolarity. E. it would drastically increase osmotic colloid pressure. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 30. An increased erythropoietin (EPO) output by the kidneys would lead to all of the following except A. ncreased hypoxemia. B. increased blood osmolarity. C. increased RBC production. D. increased blood viscosity. E. increased hematocrit. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 31. Many RBCs die in the A. stomach and small intestine. B. red bone marrow. C. spleen and liver. D. lymph nodes and thymus. E. stomach and li ver. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 32. All these can lead to polycythemia except A. cancer of the erythropoietic line of the red bone marrow. B. iron deficiency. C. dehydration. D. emphysema. E. excessive aerobic exercise. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 33. ______________ is more likely to cause anemia than any of the other factors below. A. High altitude B. Air pollution other than by carbon monoxide C. Renal insufficiency D. Smoking E. Any factor that create a state of hypoxemia Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 34. Anemia has these potential consequences except A. blood viscosity is increased. B. the individual is lethargic. C. blood osmolarity is reduced. D. lood resistance to flow is reduced. E. more fluid transfers from the bloodstream to the intercellular spaces. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 35. What is the final product of the breakdown of the organic nonprotein moiety of hemoglobin? A. biliverdin B. bilirubin C. globin D. heme E. iron Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 36. Correction of hypoxemia is regulated by A. a self-amplifying mechanism. B. an enzymatic amplification. C. a positive feedback loop. D. a negative feedback loop. E. a cascade effect. Difficulty Level: Apply/Analyze Section: 18. 2 Erythrocytes Topic: Cardiovascular System 37. A deficiency of _____________ can cause pernicious anemia. A. vitamin C B. iron C. vitamin B12 D. EPO secretion E. folic acid Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 38. Sickle-cell disease is not A. caused by a recessive allele that modifies the structure of hemoglobin. B. a hereditary hemoglobin defect. C. advantageous to protect carriers against malaria. D. a cause of malaria. E. a cause of anemia. Difficulty Level: Remember/Understand Section: 18. 2 Erythrocytes Topic: Cardiovascular System 39. The ABO blood group is determined by _____________ in the plasma membrane of RBCs. A. glycolipids B. glycoproteins C. antibodies D. antigen-antibody complexes E. agglutinins Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 40. Type A blood can safely donate RBCs to _____________ and can receive RBCs of type ___________. A. O; AB B. AB; O C. A; B D. B; A E. O; O Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 41. Type AB blood has ____________ RBC antigen(s). A. no B. anti-A and anti-B C. anti-A D. nti-B E. A and B Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 42. RhoGAM is an antibody given to Rh- women who give birth to a Rh+ child. RhoGAM is what type of plasma protein? A. gamma () globulin B. beta () globulin C. alpha () globulin D. fibrinogen E. albumin Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic : Cardiovascular System 43. The universal donor is A. AB, Rh-negative. B. AB, Rh-positive. C. O, Rh-negative. D. O, Rh-positive. E. ABO, Rh-negative. Difficulty Level: Remember/Understand Section: 18. 3 Blood Types Topic: Cardiovascular System 4. An individual has type B, Rh-positive blood. The individual has _____ antigen(s) and can produce anti-_____ antibody(ies). A. A and D; B B. B and D; A C. B; A and D D. A; B and D E. D; A and B Difficulty Level: Apply/Analyze Section: 18. 3 Blood Types Topic: Cardiovascular System 45. The main reason why an individual AB, Rh-negative cannot donate blood to an individual A, Rh-positive is because A. anti-A antibodies in the donor will agglutinate RBCs of the recipient. B. anti-A antibodies in the recipient will agglutinate RBCs of the donor. C. anti-B antibodies in the donor will agglutinate RBCs of the recipient. D. anti-D antibodies in the donor will agglutinate RBC of the recipient. E. anti-B antibodies in the recipient will agglutinate RBCs of the donor. Difficulty Level: Evaluate/Create Section: 18. 3 Blood Types Topic: Cardiovascular System 46. A womans first pregnancy is normal but her second pregnancy results in hemolytic disease of the newborn (HDN), or erythroblastosis fetalis. The second child needed a transfusion to completely replace the agglutinating blood. The mother is most likely type _____ and both children are most likely _____. A. A, Rh-negative; B, Rh-positive B. A, Rh-positive; B, Rh-negative C. O, Rh-negative; AB, Rh-negative D. AB, Rh-positive; O, Rh-negative E. AB, Rh-positive; O, Rh-positive Difficulty Level: Evaluate/Create Section: 18. 3 Blood Types Topic: Cardiovascular System 47. These are the least abundant formed elements. A. platelets B. basophils C. erythrocytes D. neutrophils E. eosinophils Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 48. These are the most abundant agranulocytes. A. macrophages B. eosinophils C. monocytes D. lymphocytes E. neutrophils Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 49. Differential count of ______________ typically increases in response to bacterial infections. A. basophils B. monocytes C. erythrocytes D. eosinophils E. neutrophils Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 50. ___________ aid in the bodys defense processes by secreting histamine (vasodilator) and heparin (anticoagulant). A. Eosinophils B. Basophils C. Neutrophils D. Platelets E. Monocytes Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 51. Leukopoiesis begins with the differentiation of A. pluripotent stem cells (PPSCs). B. precursor cells. C. colony-forming units (CFUs). D. myeloblasts. E. lymphoblasts. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 52. Some lymphocytes can survive for A. days. B. weeks. C. months. D. years. E. decades. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 53. A total count above ____________ WBCs/L is called leukocytosis. A. 100,000 B. 50,000 C. 10,000 D. 5,000 E. 1,000 Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 54. All these can cause leukopenia except A. acquired immunodeficiency syndrome (AIDS). B. lead poisoning. C. radiation therapy. D. dehydration. E. immunosuppressant drugs. Difficulty Level: Apply/Analyze Section: 18. 4 Leukocytes Topic: Cardiovascular System 55. This figure shows the formed elements of blood. What does 7 represent? A. a monocyte B. a lymphocyte C. a neutrophil D. an eosinophil E. a basophil Difficulty Level: Remember/Understand Section: 18. 4 Leukocytes Topic: Cardiovascular System 56. Platelets do not secrete A. procoagulants (clotting factors). B. thrombopoietin. C. growth factors. D. vasoconstrictors. E. chemicals that attract neutrophils. Difficulty Level: Apply/Analyze Section: 18. Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 57. The cessation of bleeding is specifically called A. vascular spasm. B. homeostasis. C. hemostasis. D. platelet plug formation. E. blood clotting (coagulation). Difficulty Level: Apply/Analyze Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 58. Thromboplastin A. initiates the intrinsic pathway of coagulation. B. initiates the extrinsic pathway of coagulation. C. converts prothrombin into thrombin. D. acts as a potent vasoconstrictor to reduce blood loss. E. dissolves the clot after the tissue has healed. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 59. When a clot is no longer needed, fibrin is dissolved by A. prothrombin. B. thromboplastin. C. kallikrein. D. plasmin. E. platelet-derived growth factor (PDGF). Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 60. All of these prevent the spontaneous formation of a clot except A. the presence of tissue thromboplastin. B. the smooth prostacyclin-coated endothelium of blood vessels. C. he dilution of thrombin when blood flows at a normal rate. D. the presence of antithrombin in plasma. E. the presence of heparin in plasma. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 61. Platelets release ____________, a chemical vasoconstrictor that contributes to the vascular spasm. A. heparin B. thro mbin C. thromboplastin D. prostacyclin E. serotonin Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 62. The structural framework of the blood clot is formed by A. oluble fibrinogen. B. soluble fibrin. C. a fibrin polymer. D. a fibrinogen polymer. E. a thrombin polymer. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 63. Most strokes and heart attacks are caused by the abnormal clotting of blood in an unbroken vessel. Moreover, a piece of the ____________ (clot) may break loose and begin to travel in the bloodstream as a(n) ______________. A. thrombus; embolus B. embolism; thrombus C. plaque; thrombus D. thrombosis; plaque E. plaque; embolus Difficulty Level: Remember/Understand Section: 18. Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 64. __________________ participates in the extrins ic mechanism only. A. Calcium B. Prothrombin activator C. Prothrombin D. Thromboplastin E. Thrombin Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System 65. Most clotting factors are synthesized in the A. spleen. B. red bone marrow. C. perivascular tissue. D. kidneys. E. liver. Difficulty Level: Remember/Understand Section: 18. 5 Platelets and Hemostasis The Control of Bleeding Topic: Cardiovascular System If you want to get academic assistance with another task, please contact us! Ascendnaamba essay writing service provides the best writing help, so do not hesitate to fill out our order form.

Sacar residencia permanente para viudos de ciudadanos

Sacar residencia permanente para viudos de ciudadanos Los viudos de ciudadanos americanos pueden obtener la residencia permanente. El à ºnico requisito es estar casados en el momento del fallecimiento  y tratarse de un matrimonio de buena fe, no uno fraudulento realizado con el à ºnico propà ³sito de conseguir los papeles. Esto aplica tanto a los matrimonios heterosexuales como a los igualitarios, es decir, a los gays. La ley actual aplica desde el 28 de octubre de 2009. Con anterioridad a esa fecha era necesario que el matrimonio se hubiera celebrado al menos dos aà ±os antes del fallecimiento del cà ³nyuge estadounidense para que su viudo o viuda pudiera obtener la residencia permanente. Ahora ya no es necesario ese requisito. En este artà ­culo se informan de los 2 supuestos que pueden darse, cà ³mo es el procedimiento y el problema de plazos que puede surgir. Casos para que los viudos puedan obtener la residencia permanente Pueden darse 2 supuestos distintos. En primer lugar, cuando el ciudadano fallece tras haber solicitado la green card para su marido o mujer. Es decir,  antes de fallecer se envià ³ al USCIS la forma I-130. En este supuesto no hay que rellenar ningà ºn formulario ms ya que de forma automtica las autoridades migratorias cambiarn esa forma a la I-360.   Adems, si el fallecido no habà ­a solicitado la residencia para sus hijastros menores de 21 aà ±os que està ©n solteros, podr hacerlo en ese momento el viudo o viuda. En estos casos habr que probar que el ciudadano fallecido y su esposo o su mujer no se habà ­an separado legalmente ni tampoco divorciado. Por à ºltimo, resaltar que mientras no salen los papeles no se puede casar de nuevo. Si lo hace perder su derecho a obtener la residencia permanente. En segundo lugar  es posible que  el ciudadano fallezca  sin haber presentado los papeles para pedir a su cà ³nyuge. En estos casos el viudo o viuda podr solicitarse as sà ­ mismo, y obtener la residencia permanente mediante el formulario  I-360. Si bien deber presentarla ante el USCIS antes de que pasen dos aà ±os a contar desde el dà ­a de fallecimiento de su cà ³nyuge. Por ejemplo, si el ciudadano estadounidense fallecià ³ el 1 de mayo de 2012, los papeles deben enviarse antes del 30 de abril de 2014. En estos casos tambià ©n se podr incluir en la peticià ³n a los hijastros del fallecido que sean solteros y menores de 21 aà ±os.   Asimismo, hay  que demostrar que los esposos no estaban ni divorciados ni separados legalmente en el momento del fallecimiento. Adems, el viudo no podr contraer nuevo matrimonio mientras est pendiente de que le salga la residencia permanente. En los 2 supuestos, si adems el ciudadano fallecido era militar y su fallecimiento ocurrià ³ en combate, el viudo/a debe asesorare porque puede tener derecho a beneficios especiales en aplicacià ³n de la ley 108-136. Diferentes trmites dependiendo del paà ­s de residencia del viudo Si el viudo vive en Estados Unidos adems de la peticià ³n I-130 (si ya la habà ­a presentado el cà ³nyuge fallecido) o el I-360, se debe solicitar un ajuste de estatus mediante la forma I-485. Se puede presentar conjuntamente con la I-360 o en un momento posterior. (Si el fallecido habà ­a pedido a su cà ³nyuge es muy posible que el ajuste de estatus ya està © pedido, en este caso no hay que volver a hacerlo). Es importante destacar que los migrantes indocumentados que llegaron a Estados Unidos cruzando ilegalmente la frontera no pueden ajustar su estatus. Las personas en esta situacià ³n deben asesorarse con un abogado antes de iniciar o seguir los trmites. Sin embargo, los migrantes que sà ­ pueden ajustar su estatus pueden solicitar un permiso de trabajo mientras espera a que se apruebe. Asimismo, pueden pedir un documento para viajar que se conoce como advance parole y que permite salir y entrar de nuevo en Estados Unidos sin ningà ºn problema. Estos dos beneficios se solicitan con el ajuste de estatus. Por el contrario, si el viudo vive fuera del paà ­s debe esperar a que finalice todo el proceso para ser autorizado a ingresar a Estados Unidos como residente. Es lo que se conoce como procedimiento consular. Problemas para obtener la green card para los viudos de ciudadanos Para obtener la residencia permanente no es suficiente ser viudo de un ciudadano. Adems,  hay que cumplir con los requisitos generales de admisibilidad. Si no se cumplen, la tarjeta de residencia ser negada. Entre todos los posibles problemas destaca, por su frecuencia, el de aplicacià ³n del castigo de los 3 y de los 10 aà ±os, que tiene gran impacto si se est fuera de los Estados Unidos o si se est dentro y se entrà ³ al paà ­s ilegalmente. Este es un artà ­culo informativo. No es asesorà ­a legal

Observation about coffe shops Assignment Example | Topics and Well Written Essays - 500 words

Observation about coffe shops - Assignment Example It is also observed that people would get out of traffic, even from office and when they have to discuss something in detail which requires input like a promotion or hiring or firing someone, they would say to each other, ‘let’s talk about it at the coffee shop’. Coffee shops are more than a drink place. The famous sitcom Friends has given the people a culture. And a lot of the scenes were shot when the six of the friends would sit and crack jokes in a coffee shop. This is a good insight into what coffee shops hold for the people. It is certainly not a bar, it is not a golf course, it is not a bowling alley. It is a place where the focus is on two things only; the subject of the talk and the taste of coffee. Compared to food places, people have their mouths full, that is why they don’t talk much, and when they do, it is at a loud volume and people sitting nearby can easily hear what they are talking about. In coffee shops, this is not the case, people can even talk in whispers, can talk in a low volume. Coffee shops and fast food restaurants have many things in common yet they are very different when it comes to fine details. The fast food places are like sending SMS to the other person. The receiver (listener) has to make sense of the loud and small message. Coffee shops are like sending a full page, the reader (listener) can get the information in a comprehensive fashion, while the sender of that page (speaker) feels content that the whole message is delivered with all the emotions and tiny details attached. Theoretically speaking, there is not a specific class of people that goes to coffee shops. These places cater a certain mood, which can be symbolic of a library, with one difference; people can talk. However, some coffee shops have turned their place into a high class cafà © and they charge rates accordingly. For people who don’t earn a

CAse fOr AnALYsis The New Haven Initiative Article

CAse fOr AnALYsis The New Haven Initiative - Article Example The problem solving approach adapted by Burton was successful. However, it resulted to a conflict among the employees and the management. The source of conflict was the shift of the decision-making role from the supervisors to the individual employees. Due to the shift, supervisors felt that they were losing prestige and seniority. Moreover, some employees felt that they were given responsibilities that were not theirs. This made them to rebel against the approach thus resulting to the conflict. To get workers cooperation and full management support, Burton could have taken several measures. He could not have assumed that self-management team would be appealing to everyone. Instead, he could have taken an initiative of educating the employees on the benefits they could obtain from a self-managed team. Moreover, he could have undertaken a research to identify some of the possible negative impacts of self-managed teams and possible solutions to those impacts. This could have made the management to gain confidence on the approach and thus give him their full

Contrast of the Two Articles Essay Example for Free

Contrast of the Two Articles Essay When comparing the two articles, more comparison was on the view point of social responsibility but the contrast of the two articles focuses more on aspect of business ethics. Drucker spends far more time finding out the meaning of business ethics, and as stated earlier he breaks it down into more of different types of samples and other meanings than just the overall view of business ethics. Again, Freidman’s view was more on social responsibility being the term that faces and encourages business ethics, but what I found interesting was a little excerpt from George, (1999) in his titled book â€Å"Business Ethics,† here George is explaining the issues that approach business ethics, and even though this quote was used earlier in the writing, he states â€Å"some point out that self-interest would still require a business to obey the law and adhere to basic moral rules, because the consequences of failing to do so could be very costly in fines, loss of licensure, or company reputation. The noted economist Milton Freidman was a leading proponent of this view (George, 1999). â€Å" If this is the case, then it is noted that Freidman was a view point on that ethical decisions are made on the basis of consequences and not just on their social responsibility to their company and their actions. Now one could argue in depth that it is ones social responsibility to adhere to basic moral rules and the consequences that follow. But the contrast is that while Drucker believes that business ethics comes from one’s social responsibility to himself and his kingdom, Casuistry, â€Å"Business ethics undoubtedly is a close parallel to casuistry. Its basic thesis that ethics for the ruler, and especially for the business executive, has to express â€Å"social responsibility† is exactly the starting point of the Casuist. But if â€Å"business ethics† is casuistry, then it will not last long-and long before it dies, it will have become a tool of the business executive to justify what for other people would be unethical behavior, rather than a tool to restrain the business executive and to impose tight ethical limits on business (Drucker, 1970). † Conclusion So what does this all mean? My view on the contrast is that one is using the philosophy that business ethics is based on decisions and behavior from Drucker’s standpoint, to the contrast that, business ethics is based on consequences of certain business situations. Business ethics is broader in its term and uses more than just right and wrong in business aspects. There are far more things that cause business ethics to be a stable-ford in the business world. One’s behavior and responsiveness to situations is a main component to business ethics but that can’t be the determining factor when trying to pursue the actual meaning and how it affects a business. And even when social responsibility is a main component to business ethics and is quite equal on some aspects of the term, there will always be the argument that if it leans towards someone’s responsibility, is the decisions that are being made ethical, and if so is it more towards the person’s responsibility to society or to one’s business? References 1. Carroll, A. B. , Buchholtz, Ann K. (2006) Business society: Ethics and stakeholder management Mason, Ohio: South-Western ISBN: 0324225814 2. George, Richard T. de (1999). Business Ethics. Prentice Hall Publishing, ISBN: 01307977723 3. Drucker, P. (1970) What Is Business Ethics New York, N. Y. New York Times Magazine pp. 32-33, 122-124, 126

Canticle For Leibowitz: Walter Miller :: essays research papers

Canticle For Leibowitz: Walter Miller   Ã‚  Ã‚  Ã‚  Ã‚  Walter Miller, in the novel A Canticle For Leibowitz, mocks the way we are as humans, particularly in those ways that lead to regressive thinking. The novel pokes fun at the attention to impractical details, such as to the spent copying the Leibowitz blueprints. Miller also mocks humans by describing the inordinate amount of attention and energy given to a spiritual being such as Leibowitz, as today's society worships God. Finally, the most absurd way Miller mocks today's society occurs when he describes how they do not give something very important the considered attention that it deserves. These are three examples how Walter Miller mocks and shows today's society their faults.   Ã‚  Ã‚  Ã‚  Ã‚  Miller mocks the way we are as humans when Francis gives too much attention to impractical details to the Leibowitz blueprints. Brother Francis spends many years copying the blueprints of the circuit design. Francis copies the design so carefully he mistakenly believes the color of the paper is important to the design of the circuit. Francis is set on mindlessly copying the blueprint he does not realize what the circuit design is for, and what is does. Brother Francis thinks regressively. The monks copy out the blueprints, and then do nothing with them. As a society we do the same thing today. In school students copy notes off the blackboard blindly, they do not know what they are copying. Therefore, they do not understand the content.   Ã‚  Ã‚  Ã‚  Ã‚  Not only does Miller also poke fun at impractical details, Miller also pokes fun at the way today's society revolves is the importance of a spiritual being such as Leibowitz. Today's society is strongly set on the existence of God.   Ã‚  Ã‚  Ã‚  Ã‚  Today's society is mocked due to the importance of a spiritual being, like Leibowitz. The monks do not really know who Leibowitz is. All of the information about Leibowitz are only rumors. No concrete evidence surfaced to prove that Leibowitz exists. It is the same in today's society with the belief of God. No proof that God physically exists is evident today. Most people still believe in God spiritually on the other hand. In comparison to the book's society, Leibowitz is their God. When Brother Francis accidently stumbles upon possible genuine evidence of the existence of Leibowitz, they ignore it. The Monks concentrate on the most illogical things. The only thing that they believe is important is a mysterious pilgrim spotted in the desert. The Monks believe that the pilgrim is Leibowitz himself. The Monks are looking past concrete evidence wondering if it is Leibowitz who is seen desert. It seems Canticle For Leibowitz: Walter Miller :: essays research papers Canticle For Leibowitz: Walter Miller   Ã‚  Ã‚  Ã‚  Ã‚  Walter Miller, in the novel A Canticle For Leibowitz, mocks the way we are as humans, particularly in those ways that lead to regressive thinking. The novel pokes fun at the attention to impractical details, such as to the spent copying the Leibowitz blueprints. Miller also mocks humans by describing the inordinate amount of attention and energy given to a spiritual being such as Leibowitz, as today's society worships God. Finally, the most absurd way Miller mocks today's society occurs when he describes how they do not give something very important the considered attention that it deserves. These are three examples how Walter Miller mocks and shows today's society their faults.   Ã‚  Ã‚  Ã‚  Ã‚  Miller mocks the way we are as humans when Francis gives too much attention to impractical details to the Leibowitz blueprints. Brother Francis spends many years copying the blueprints of the circuit design. Francis copies the design so carefully he mistakenly believes the color of the paper is important to the design of the circuit. Francis is set on mindlessly copying the blueprint he does not realize what the circuit design is for, and what is does. Brother Francis thinks regressively. The monks copy out the blueprints, and then do nothing with them. As a society we do the same thing today. In school students copy notes off the blackboard blindly, they do not know what they are copying. Therefore, they do not understand the content.   Ã‚  Ã‚  Ã‚  Ã‚  Not only does Miller also poke fun at impractical details, Miller also pokes fun at the way today's society revolves is the importance of a spiritual being such as Leibowitz. Today's society is strongly set on the existence of God.   Ã‚  Ã‚  Ã‚  Ã‚  Today's society is mocked due to the importance of a spiritual being, like Leibowitz. The monks do not really know who Leibowitz is. All of the information about Leibowitz are only rumors. No concrete evidence surfaced to prove that Leibowitz exists. It is the same in today's society with the belief of God. No proof that God physically exists is evident today. Most people still believe in God spiritually on the other hand. In comparison to the book's society, Leibowitz is their God. When Brother Francis accidently stumbles upon possible genuine evidence of the existence of Leibowitz, they ignore it. The Monks concentrate on the most illogical things. The only thing that they believe is important is a mysterious pilgrim spotted in the desert. The Monks believe that the pilgrim is Leibowitz himself. The Monks are looking past concrete evidence wondering if it is Leibowitz who is seen desert. It seems

Class or Mass Case

Class – or Mass Case Study ? A. Executive Summary Neptune Gourmet Seafood, North America’s third-largest seafood producer’s inventory had shot up to 60 days’ supply – twice the normal level and three times what it had been a year ago. The problem with excess inventory can cause numerous deficiencies such as tight up of cash and loss of margins. During an executive meeting of Neptune’s top management, each executive has a different opinion in presenting a strategic solution.My recommendation is to offer two additional product lines besides the current line that’s targeting at quality seekers. The three – brand strategy strives to acquire the highest market share focusing at three distinct segments eliminating the major issue of excessive inventory while allowing Neptune to operate at its full capacity serving all segments. B. Situation Analysis Summary Jim Hargrove has become overly concerned about the excess inventory because of the advanced technology the company has adopted.Neptune was able to capture more seafood than other company. The root cause analysis suggests that the underlying cause of the problem is Neptune’s limited number of targeted segment. (Appendix D) Because of this, Neptune is overlooking other potential segments that might bring a significant profit to the firm. A summary of top executives’ opinions about the problem presented can be found in Appendix A – Stakeholder analysis.C. Importance of Decision The decision of whether to reduce price or launch new product line is important, and its implication will result in major consequences to Neptune. If the wrong decision is made such as reducing price, a significant loss in profit will harm Neptune in the short term while the negative effect will permanently destroy the brand image of Neptune in the long term. This will take Neptune years to recover.

I Will Great This Day with Love in My Heart Essay

Who is love by the author? The author love everybody because even if we have indifferences he knows that every quality we posses should be accepted and be love for what they have. What does the author love about this people? The author loves this people for who they are. Regardless of our indifferences he loves everyone because he knows that every individual has a life that we cannot judge base on their appearance. He loves the rich because they are lonely. That means that we cannot say that a man is happy just because he has money. Aside from love, what does the writer feel for this people? Aside from love the author feels their inner emotions that they people tries to hide. So he is so compassionate about their feelings. How were you able to get the message of the poem? I was able to get the message by understanding each phrase and what it truly means. The message is that to love everybody because they have a purpose. Like loving the ambitious for they can inspire you. What helped you determine what the author wanted to convey? The details in the poem like: I will greet this day with love in my heart. Because he will greet the day with love, he loves everybody even if there is indifferences.

My First Car (Crash!)

My First Car (Crash!) Free Online Research Papers My first car was a 2000 Toyota Corolla and still is my car. I have been driving for the past seven months and would say that I am a decently safe driver. The day I received my car was the most wonderful day of my high school life. I drove around town and saw the â€Å"sights†, that is, with my mother. Later that week I got into my first car crash, and had to go without a car for a few months. I received my first car the week before my first semester of college had began and the following Wednesday, I had crashed it; crashing your first car is something no one wants to experience. In high school, every teenager is categorized into two groups: the drivers, those with a car; and the non-drivers, those without a car. Drivers normally only had a restricted driver’s license since most of these teenagers were under the age of 18. Non-drivers were those without a car, whether they had a driver’s license or not. I was considered a non-driver and had no choice but to stay in the patio waiting along with the other non-drivers until our parents came to pick us up. When one of us would take the driver’s test and receive a driver’s license, we would spend a few hours talking about finally being able to drive. The next step in achieving â€Å"drivers† status was to buy a car. Before actually buying and driving a car, we needed experience, or practice. Normally my step-father would take my brother and me to school every morning, but after I received my restricted driver’s license, I started practicing driving to school in his car. He would sit next to me in the passenger chair reading the newspaper keeping an eye on what I did. I did well the first year and he was proud, even though I had some imperfections he thought could use some work. For example, my right turns were either too narrow or to wide; and my attitude towards other drivers was less than satisfactory (I was either too â€Å"nice† about things or too aggressive). The next year came without a car, and I was still driving to school in my step-father’s car. Finding a car to buy was my responsibility, but I was too lazy to make an effort and so I went another year without a car. My parents made an effort to encourage me to search for a used car online, but I was too distracted . My senior year came and went; most of my friends had received their cars while I was left behind at the patio tables waiting for my mother to pick me up. During the summer of 2007, I continued practicing driving, but it happened less and less. The only practice I had was when I went to visit my father in Key Biscayne. He would lend me the car to run errands and so I had some experience driving without a parent for some time. My father came to me one day and explained that he would buy me a car if I agreed to make part of the payments. I tried to clarify the fact that I would only be able to pay for the gas I would need because I would never be able to make enough money on a part-time salary to pay for the insurance or part of the car payment. We first drove down to a Nissan dealership to try to find a used car. We found some used Nissan Versas that was gas efficient, and we were there for the next two hours adding up the final costs of the car and insurance. The price was too large for my father to accept so we gave up that day. A month or two went by and I still had no car. During that time I went on vacation with my parents to the u pper corner states. When I came back home, my father called me up one day and told me that my uncle was willing to sell me his used car, a 2000 Toyota Corolla, for $5000. My uncle was getting a new car and he wanted to get rid of his old, used car. I went to his house one day to check out his car and my father said that we would take care of the paper work that week and the car would be mine. After a while I had finally received my first car, and I was so excited, yet nervous at the same time. My mother was a bit worried about me driving alone, and so she drove with me for a few weeks before my first semester of college began. I was confident and she was thankful that I drove well, so she let me drive to and from school by myself. But what came that first week of school was the thing I least expected: my first car crash. I had just finished class one day and was asked to pick up my brother from high school. We had neared my home and decided to stop by the gas station to pick up some drinks and some gum. I made a right turn onto the street, and since it was a corner, I had to drive onto the merging lane on the other side of the street once the traffic light had turned green. I was never sure how it had happened, whether it was my fault or the other driver’s fault, but I blacked out for a few seconds as my brother reached for his soda. He yelled, â€Å"Watch out!† and I reacted too slowly and accelerated instead of braking. We had just made it across the intersection and were in the merging lane when a silver car, larger than my Corolla, had attempted to cross the merging lane into a parking lot (near a Blockbuster and Starbucks). I was traveling too fast and we crashed, causing the front of my car to become more like an accordion. I was in a shock and couldn’t speak or think for a few minutes. The driver of the other car had gotten out of his car and asked if we were okay. That is when I noticed the large crack in the windshield. Apparently, my brother had not put on his seatbelt and had cracked the window with his head. We moved the cars into the parking lot and the other driver had already called the police. One police car had already arrived on the scene by the time we had parked both cars. The crash had caused the front driver door to bend and so I was unable to step out. I was forced to walk out through the passenger door and step out as the cop asked us for our information. The police officer asked for my driver’s license and my insurance information. I had given it to him as my other arrived at the scene. I was so terrified that I was unable to speak for a bit. My mother tried to calm me down as I started to shake and cry; for this was the first time I had been in a car crash. She told me to wait in her car as she dealt with the police officer. It was explained to my mother that I had apparently hit a police officer’s personal car and his wife and children were in the passenger seats. They claimed to have been injured, and so I was issued a ticket. I was told to wait for at the most a month for the information for my court appearance to arrive in the mail. I had experienced my first car crash, and I was shaken up about it for about two weeks. My father, unenthusiastically, took care of the car repair and gave my car back after about a month. I was back on the road with much more wariness. Just as I did with my first car, no one likes to experience their first car crash, whether it is a simple â€Å"fender-bender† or a larger accident. The first car crash is something no one, especially teenagers, want to experience, at least not alone. Research Papers on My First Car (Crash!)Standardized TestingResearch Process Part OneHip-Hop is ArtDefinition of Export QuotasThe Spring and AutumnTwilight of the UAWLifes What IfsNever Been Kicked Out of a Place This NiceThe Effects of Illegal ImmigrationBionic Assembly System: A New Concept of Self

10 Stunning Examples Of Visual Content Marketing

10 Stunning Examples Of Visual Content Marketing When you think of content marketing, what comes to mind? More than likely, you think of a blog post with at least 1,000 words and a few stock images. Is that it? Is that the only kind of content marketing out there? Definitely not. We shouldnt forget about visual content marketing, and how powerful it can be. What Is Visual Content Marketing? Content marketing is about creating something that will provide our readers with value, and sharing it with them in a usable way. Visual content marketing is really no different; it is just another medium for our content. As the world becomes more and more saturated with businesses using content marketing, we are always going to be in need of finding ways to stand out.  Visual content marketing is a great way to make this happen, and can be broken down into six basic types: Comics Memes Infographics Photos Videos Visual Note Taking These methods can also make our content more shareable. We dont need to look far to see that visual content reigns supreme on social networks like Facebook, Google+ and Pinterest. With the addition of sites like Vine and Instagram, the visual renaissance is growing ever more prominent. Having mastery of visual content is necessary for #ContentMarketing success.The reality is that visual content marketing is something that you need to be paying attention to, even if you have to learn to flex some different content muscles to do it right. Visual content marketing requires a different skill set, and you may even need to channel your inner designer (more on this later). The first step to creating visual content marketing that has worth is to start thinking visually. What are some ways that you can make your content stand out in a visual way? How can you use graphics, photos, images, and video to share the content youd normally write out as a blog post? Here are a few examples from some of the best in the business to help you get some ideas rolling. 1) KISSmetrics Infographics Not long ago, we tried our own hand at creating an infographic that covered the use of  growth hacking and content marketing together. It was a huge success, and is still gaining traction and bringing in traffic. Infographics still work, and KISSmetrics is one of the best in the business. On the KISSmetrics infographics page you will find dozens of examples of useful content that have been represented in a visual way. KISSmetrics, a leader in useful infographics. Infographics are a great place to start your visual content marketing journey because the are closely related to content youre used to handling (facts), and because the tools are readily available. A simple Google search can help you gather the right data, and there are many tools out there that will help you put it all together. If you have some basic Photoshop skills, you can even buy stock graphics and put the inforgraphic together yourself. Tip: Try a service like PiktoChart or Infogr.am to create your first infographic. Or, hire a designer instead. 2)  Targets Pinterest Strategy Target is a great brand that provides us with an excellent look at how businesses and brands can use sites like Pinterest to stand out. They have several boards, and use different strategies for each board. Target is a good example of a brand that is doing it right. Pinterest can provide a never-ending supply of inspiration for visual content marketing. For brands on Pinterest, it can be easy to come off very generic and typical. Most brands simply post images of their products, which can work, but that method isnt always as engaging as a graphic that combines images and text. Targets Party with Pinners board does an especially good job of sharing images that are fresh, fun, and engaging. 3) Grammarly Cards I am notoriously horrible with grammar, which means that I have tried everything under the sun to improve my efforts – including a paid subscription to Grammarly, an online proofreading and correction tool. As a result, I have been watching and enjoying their visual content marketing for years. Grammarly is particularly excellent at creating memes that provide value and humor for their followers. A classic meme, and a great example of visual content marketing. One look at the Grammarly Pinterest page says it all. They consistently create funny, engaging, and audience-pleasing visual content for their brand. They call their creations grammarly cards and they make it easy to share and enjoy the images with friends. Some of their cards are better designed than others, which proves that visual content doesnt always require  high quality design chops. Grammarly wins on humor and clever ideas rather than high design. This is a formula that just about anyone can duplicate. 4) The Home Depot On Vine The Home Depot provides an excellent example of how the social network Vine can be used to create engaging visual content for our audience. Their Vine profile includes dozens of creative and interactive visual examples of content marketing like this one: I particularly enjoy this example of one of their Vines for an upcoming workshop that will take place in their store. It creatively demonstrates the process that will be used while pitching their workshop at the same time. Vines are easy for anyone to create. All you need is the app itself. Just be sure to share your vines on the appropriate social networks like Twitter and Facebook. 5) Starbucks On Instagram Starbucks is a brand with a lot of personality. They make great coffee, but more than that, they are a lifestyle company. One look at their Instagram profile and you see this personality come to life. While frequently showing off their products, Starbucks manages to do it in a unique way that truly represents their brand and not just a sales ad. Looking closely, you can see that they frequently mix up the feed with images that simply embrace their own values, and the interests of their followers. 6) Neil Patels Visual Guides Neil Patel is a content marketing rockstar. He is also the creator of some very pleasing visual guides that he makes freely available from his blog. These guides take the content and format of an ebook, but display them in a highly visual way right on his website. That strategy is brilliant. Not only do the guides become highly sharable, but they also make a great landing page for search traffic. Neils visual guides make great content marketing, and theyre easy to share. You can take a look at Neils  Beginners Guide to Online Marketing and get an idea of what this looks like. It is definitely a new approach to the old ebook standby. 7) Coca-Cola On Tumblr Over the years, Coca-Cola has been a leader and trendsetter in the visual content marketing space. I distinctly remember watching their 2020 initiative video which emphasized   their  content marketing strategy as they transition from one-way messaging to content marketing that is optimized for audience interaction. The video itself  was a killer example of visual content marketing.  Another great example is the Coca-Cola Tumblr page. Coca-Colas Tumblr blog is a great example of visual content marketing done right. Their Tumblr page is fun, quirky, and even interactive with a variety of animated gifs and brand memorabilia. 8) Evernotes Videos I love Evernote, and I am not alone. This standout notes application has many passionate fans, and Evernote has done a great job of capturing their enthusiasm through video. Their gallery includes dozens of videos ranging from product tutorials to tips, and even customer stories. The Evernote user story for US figure skater David Pelletier is especially compelling. Evernote does a great job using video in their visual content marketing efforts. Evernote has done a great job of capturing the passion of their users and sharing it a visual way. Video may not be the easiest to master, but it is a very effective form of visual content marketing. 9) Whole Foods on Facebook Whole Foods Market has long been at the top of my list as one of the companies leading the way in content marketing. They have a passionate audience, and an excellent understanding of how to tell their story in a visual way. For years, their Facebook page has served as melting pot of content marketing inspiration and community spirit. Whole Foods Market clearly understands how to leverage visual content marketing. While their page features a few photos of their products, it primarily consists of great graphics like this one that provide helpful advice to their audience that they can use with what they might purchase at Whole Foods. This is visual content marketing at its purest. 10) The GE Show The GE Show is designed to help us understand the technologies that are changing our lives. GE provides stunning interactive games and interesting videos that tell the stories behind their technology. Each episode is an experience, and one that builds brand value and adds an element of play and fun to a viewers day. In other words, you can have fun while you learn. The rails episode is particularly compellingand distracting! Good Visual Content Tells A Story Traditional content marketing provides value to its readers, and so can visual content marketing. The true value of visual content marketing lies in its ability to tell a story quickly, sharing information in a way that is easily remembered. Visual objects are emotional, and they can reach viewers in a way that is difficult with the written word. We often hear the phrase that a photo is worth a thousand words and this idea can certainly ring true with content marketing. Sometimes one photo or graphic is all we need to convey what we could have otherwise said in 1,000 words.

Make a recommendation to Apple Inc Research Paper

Make a recommendation to Apple Inc - Research Paper Example He should promote systems thinking by looking at the system from a broader perspective that would include overall structure and the whole cyclic processes going on rather than considering smaller events and processes. This would help in addressing the problematic issues on the whole. He should enhance personal mastery of all individuals by making them learn new techniques in which they would show their mastery and creativity. He should incorporate mental models by discussing the success as a complete picture produced by the minds collectively. He should encourage a shared vision of all employees by discussing and communicating with them. He should inculcate team learning rather than individualistic approach and would consider team as a fundamental learning unit. Moreover, proper communication should be ensured between all employees to resolve conflicts that may happen among them when job satisfaction decreases (Masters and Albright). Cooperative communication tends to avoid or settle a conflict to â€Å"put an end to it in an effective way† (Bacal

Marketing plan Essay Example | Topics and Well Written Essays - 2500 words - 6

Marketing plan - Essay Example However, the company was acquired by Asher Budwig in the year 2011, but the brand name of Lola’s cupcakes continued to exist and the parent company decided to continue the business operations with the same vigour and focus on quality and design (Lola’s cupcakes, 2015b). The contemporary issues faced by the company are on the grounds of health issues. The cupcake and bakery industry has faced certain challenges owing to the changing consumer perception towards healthy diets. The rise in obesity rates in UK has made the customers to shift to food items with less sugar content or lower calorific value (BBC, 2014). Since, cupcakes have high quantity of sugar and can be considered to be a source of obesity so they have faced significant health issues. Moreover, from the point of view of the food consumption pattern of the customers it has been found that the customers, who prefer to eat halal, do not eat gelatinous cakes (Lola’s cupcakes, 2015a). Thus in order to target a wider range of customers Lola cupcakes need to offer a new range of products that offer non-gelatinous products. The target market of Lola cakes has been selected be all across London. The company has decided to target the customers based on their demographic and psychographic profile. The product category of bespoke designer cupcakes is targeted at the young population with the age group ranging in between 12-30 years. Based on the pricing of Lola cupcakes, the products are targeted at the middle and upper middle class of the society, which as a result allows the company to target a wide customer base (Lola’s cupcakes, 2015d). However, the narrow product offering also decreases the opportunity of the company to widen the customer base and target customers from several other demographic segments. The bespoke cupcakes are quite popular among the people with a â€Å"sweet tooth†, thus it can be stated that

Commercial Free Speech Essay Example | Topics and Well Written Essays - 500 words

Commercial Free Speech - Essay Example Emphasis is placed on the problem of spam on the commercial free speech. The argument in relation to the ethical agreement of commercial spam emphasizes upon the moral standard in terms of the freedom of expression among individuals. Globally the freedom of expression among individuals is protected as a result of the benefits that are associated with the application of freedom of expression. Thus, freedom of expression is an important requisite in a liberal democratic state. The freedom of expression entails commercial forms of expression such as the use of spam (Spinello, 2006). Spam should therefore be protected as a commercial free speech. This is attributed to the fact that if the use of such spams are not protected various contents that can be considered as harmful may be consumed by individuals. This protection will therefore entail various forms of restrictions that will ensure that only credible form of information is consumed by the audience. Various countries such as China and United States have engaged in some form of restriction of spam as a commercial free speech in order to take care of such contents such as pornography (Rooksby, 2007). However, there are enough reasons in relation to the fact that commercial expression should not be protected as a form of free speech among individuals. Commercial expressions in its essence do not promote truth as an essential aspect in free speech or freedom of expression. Furthermore, spams are not known to promote the beliefs or opinions of individuals in the freedom of expression. Thus, the use of spam as a commercial expression should not be protection as it does not promote truth in its expression (Rooksby, 2007). Additionally, citizens of any particular state have a right in regards to freedom of expression. This right to liberty therefore guarantees an individual with a right to

Consumer Behaviour Mobile Marketing Communication Media Essay

Consumer Behaviour Mobile Marketing Communication Media Essay This research, titled; how has new media technologies affected the advertising industry and consumer behavior? Shall focus on new media is and how it has impacted on advertising and consumer behavior. The mass media has always been with us in some form or the other for centuries and over the years technology has evolved to such an extent that the world has virtually shrunk in size before our very eyes, now people can communication with anybody wherever they may be and communication features are embedded in virtually everything produced these days, Game consoles are now internet ready and two people across the world can play the same game together in real time. This research shall look at these technologies and see how they fit into the world of advertising and its implications for the industry and how consumers are reacting to these changes. The research tries to determine how new media technologies have affected the kind of messages created and how people perceive them. I shall make use of Hierarchy of effects theories and technological determinism as the theoretical framework for this research, these theories make some interesting bases for this research. I however want to note that this is a proposal and every concept, theory used in this proposal shall be elaborated upon during the main research and final compilation of findings. Finally, I hope that by the end of this research, I would have made a significant contribution to the field of advertising, business and communications and helped form the basis for more research in this field. INTRODUCTION According to Wikipedia, New media  is a broad term in Media Studies that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. New media has also been referred to as technologies of telecommunication and computing, new user devices (e.g., videodisc machines), and their practical applications in office, home, business, health or educational environments. (Williams, Rice, and Rogers, 1988: xi). However for the purpose of this research new media technologies shall be limited to mean any device, instrument or medium through which messages in whatever format can be communicated to mass or limited audience. Virtually everything has an IP address these days, from refrigerators, game consoles even to handheld games like PSPs, Nintendo DS and so on. Today with the emergence of some cutting edge gadgets and accessories everyday life has changed a great deal, people no longer have to leave their houses to get newspapers, buy hard copies of the latest novel from your favorite author, most of them can be downloaded to your Ipad or you kindle or even to your mobile smart phone. This opens up a lot of opportunities for businesses, but poses a problem to advertisers and advertising agencies. Now advertisers are faced with the problem of creating messages that are fast paced and can communicate effectively through the most available and likely most preferred medium the mobile phone and handheld communication devices. Mobile marketing is fast becoming one of the best means of reaching the audience. Anderson supported this claim in his assertion that the effectiveness of traditional, retail, broadcast and other media channels is fast reducing, due to the high level of fragmentation in traditional channels. He went on to say that with the emergence of new media channels other media like, newspaper, magazines, radio and television are rapidly losing their audiences or market (in Becker, 2005) The research shall focus on determining the effect of new media on advertising, taking into consideration the effect these new media are bound to have on the creative aspect of advertising and also the dissemination of the messages. In general there are a lot of books and research on new media technology, but because of the ever changing dynamic world of innovative technology it is important that a research into this field is carried out especially as it is concerned with advertising and consumer behavior. LITERATURE REVIEW Different books and journals shall be sourced and used for this research. The books should give the researcher better insight into progress made in this field and other similar and relevant researches that have been carried out in this field. DEFINITIONS OF NEW MEDIA Lev Manovich (2001:43) defines new media as cultural objects which use digital computer technology for distribution and exhibition. Thus, Internet, Web sites, computer multimedia, computer games, CD-ROMs and DVD, Virtual Reality, and computer-generated special effects all fall under new media. This definition is supported in Webomedia.net which defines new media to mean a generic term for the many different forms of electronic communication that are made possible through the use of computer technology. This clearly shows that new media is electronic and make use of computer technology. Teemu Leinonen (2011) gave a good illustration of new media and even its characteristics all in a single simple diagram, which he titled holy-trinity-new-media The diagram best describes new media and it is based on this summary by Teemu Leinonen that I would attempt a definition of new media that would serve as its meaning throughout this research. From the various definitions from different scholars, new media are media that combines the features of various electronic media such as internet, computers and traditional media that allows for instant communication and feedback and also gives the user a significant amount of control. DEFINITIONS OF MOBILE MARKETING Different scholars have defined mobile marketing differently, some scholars call it Wireless digital advertising, permission-based mobile advertising, Mobile or wireless advertising, etc the implication is that in most cases these terms are used inter changeably, though they might not necessarily mean the exact same thing when looked in broader and more detailed terms. Barnes (in Bruner II and Kumar, 2002) describes mobile marketing to be a permission-based mobile advertising that is a flexible, tactical medium suitable for short, time-based communication. Bulander et al (2005: 285) describes it simply as advertising that uses mobile terminals as its target platform. Yuan Tsao ( in Jaana Tahtinen, 2006) defines mobile marketing communications as, as a contextualized advertising that makes use of a medium to disseminate customized campaigns targeting users according to where they are, their needs at the moment and the devices they are using. Scharl et al. (2004) define mobile marketing as the use of a wireless medium to provide customers with individualized information about products, services, and ideas at any time and locations, which benefit all stakeholders. In the same vein, according to Advertising age (2006: 20) mobile marketing is defined as the use of wireless media as an integrated content delivery and direct-response vehicle within a cro ss-media marketing communications program. Leppaniemi (2008: 9) gave a very detailed list of what qualifies as mobile advertising or mobile marketing; he suggested five categories which mobile advertising can be classified into; web category which includes mobile internet, Broadcast category, narrow cast category, physical browsing category which includes divergent methods such as touching, pointing and scanning that can be used to distribute information to mobile phones and lastly a category which he labeled other that covers advertising formats that did not fit well into any of the other four categories listed. From these definitions, it is clear that mobile marketing is basically communication of marketing/advertising messages directly to the target audience through mobile devices over Bluetooth, mobile internet or GSM coverage/WIFI. Any kind of advertising that makes use of mobile phones, PDAs, Ipads or any mobile communications device to communicate the message qualifies as Mobile marketing, examples are; proximity marketing, sms marketing/advertising, Bluetooth advertising etc. The researcher therefore wants to find out how this increasingly popular medium is affecting the way advertisers create and communicate their messages and its impact on consumer behavior. CHARACRTERISTICS OF NEW MEDIA From the forgoing; we know new media is electronic, interactive, uses computer technology amongst other things. The researcher however wants to find out the distinguishing features of new media, what makes them unique and why they are called new. Martin Lister, et al (2003:13-27), in their book titled; New Media; a critical introduction, gave the characteristics of new media as; digital, interactive, allows for registrational interactivity which they described to mean the opportunities new media texts affords their users to write back into the text; that is to say to add text by registering their own messages, new media allows for Interactive communications. This is supported by Henry Jenkins (2006), when he asserted that new media, virtually removes the problem of geographical separation, it is Ubiquitous, new media is digital, it is space binding and Distance Insensitivity; new media is personalized implying that these systems can be instructed to customize, individualize information for each user. He went on to say that new media is interactive, it is convergent denoting that formally separated technologies are blending together with a digital common denominator, an example is Intercast; a blend of web pages and TV. From the characteristics of new media suggested by different scholars it is clear that communications technology has evolved and there is now a convergence or overlapping of different media to create new media. The realities of these changes are not farfetched and we experience them every day. Our mobile phones have combined features of calling, texting, typing, photo editing, surfing the internet, video calling, voice sms, social networking, e-book readers, camera, and recording sound, amongst other features. All these features used to be exclusive of one another, but todays technological advancements have seen a convergence in all these media into one media-mobile phone. HISTORY OF NEW MEDIA Media simply means communication channels through which news, entertainment, education, data or promotional messages are disseminated. It includes every broadcast or narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. If this is true then the media has always been with us for years, centuries even; ancient African kings had town criers and roman empires of old had scribes, they all tried to pass messages to a target audience. Until the 1980s  media  relied primarily upon print and  analog  broadcast  models, such as television  and  radio. And since then it has been one innovation to the next; the internet was invented, computer games were created, books were written and sold without it ever being printed in hard copies; The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital computers. Andrea Botero and Teemu Leinonen (2011) in their attempt to create a timeline for the evolution of new media suggested that there has been a convergence of communication and technology since as early as 1844, when the Morses communication innovation used electronic impulses, a key and a special code that sequences the impulses to letters of the alphabet, they trace this evolution from then till recent times when telephones using satellite signals were invented. Manovich (2001) explained the evolution of new media from 1800 when J.M. Jacquard invented a loom which was automatically controlled by punched paper cards, which later inspired Babbage in his work on the Analytical engine used for numerical calculations. He traced the history on to 1839, when Daguerre launched the new reproduction process in Paris. He continued tracing the history to the point when motion picture was invented in the 1890s. then in 1936 the universal Turing machine was invented which was capable of only four operations. Also in the same year Konrad Zuse invented the first working digital computer. In a nutshell Manovich considered the evolution and creation of new media as the meeting or overlapping of Daguerres daguerreotype and Babbagess Analytical Engine, the Lumieres cinematography and Holleriths tabulator-merging into one. From here on, new media became a combination of all this features. Today technology has evolved so much that it is almost impossible to separate everyday activities from them. Virtually everything we do uses some sort of fantastic technology, even switching on the bulb is not as straight forward as it was; it can be made much easier; just clap!!! NEW MEDIA, ADVERTISING AND CONSUMER BEHAVIOUR Consumer behavior in simple terms is the study of when, why, how, and where people do or do not buy a  product. Certain factors affect all the variables listed in the definition. It is clear that the way we perceive and get information has changed or is changing; people are no longer controlled by the media; now you can record live programs and watch it when you have the time! When, where and how we buy items have changed; virtually anything can be bought online these days. This position is supported by Lauren Maynard (2011) when she asserted that, television experience has changed in the past decade since we no longer into appointment TV; we no longer have to sit down at a specific hour to watch a specific show. She went on to state that, today, two significant behavioral changes in consumers are redefining the entertainment landscape. These changes require television networks and advertisers to evolve rapidly to keep their shows, content, and ad buys relevant to a demanding consumer set. People now consume television via time-shifted DVR, online (legally), online (illegally), mobile device, Internet streaming to TV, and a wide variety of other methods. Viewers now consume multiple forms of media at the same time, such as watching TV on a television while checking Face book on a computer. This is commonly referred to as two-, three- or multi-screen viewing. Because people are changing the way they get information, advertisers need to ensure that they create adverts for different communication platforms that would effectively communicate with the target audience. Technologies are changing consumer behavior, which in turn changes the type of message and medium that would appeal to the consumer, hence forcing advertisers to accept these changes and provide adverts to suit these new needs. Christina Spurgeon (2005: 1), argues that Debate about how new media will impact on advertising in the medium- to long-term future has focused extensively on the new technological capabilities that enable consumers to avoid advertising. the implication for advertisers is that they now have to come up with ways to ensure that their adverts are viewed by the target audience ( it can no longer be taken for granted that everybody watching the 7pm news would see the advert during the news break), Christina (2005) highlighted some ways advertisers are trying to cope with the new media trend, she posited that, Branded content, conversational interaction with consumers are some of the ways advertisers are trying to circumvent the problem of people intentionally not seeing the advert messages because of emergence of technologies that makes this possible. It is clear that in the very near future consumers would control the type of advert messages they are exposed to. In fact Our present technologies already allow consumers to provide information to retailers and manufacturers, voice their preferences, and communicate with other consumers, salespeople, and producers (Pavlou and Stewart 2000). Marketers are able to use the information provided by consumers to segment the market, generate ideas for future products or services, and personalize their advertising messages. Thus ads can therefore be targeted not only to a demographic or psychographic group, but also to a specific individuals wants and needs It is against this backdrop that I have decided to engage in this research. New media has created new ways for consumers to get information and of course this in turn has changed the way adverts are created and how they are communicated to the consumers. It is therefore imperative to determine how new innovative technologies in communication has impacted on advertising in terms of creativity, communication, market/product reach amongst other things and how the media and also the message has affected or changed consumer behavior and to what extent. THEORETICAL FRAMEWORK I shall draw ideas and build around the following theories; Lavidge Steiners hierarchy of effects theory Technological determinism. Diffusion of innovations theory Barry and Howard (in Lapointe, 2006) assert that the Hierarchy-of-effects model is created to show the process, or steps, that an advertiser assumes that customers pass through in the actual purchase process. The model is based on seven steps. According to the Pat Lapointe (2006), The Hierarchy of Effects (HOE), was founded upon the assumption of a three-stage process underlying consumer purchase behavior: Cognition à ¢Ã¢â€š ¬Ã‚ º Affect à ¢Ã¢â€š ¬Ã‚ º Behavior Lavidge and Steiner (1961) write that the steps have to be completed in a linear way, but a potential purchaser sometimes may move up several steps simultaneously. The steps consumers go through before arriving at a buying decision are: 1. Close to purchasing, but still a long way from the cash register, are those who are merely aware of its existence. 2. Up a step are prospects who know what the product has to offer. 3. Still closer to purchasing are those who have favorable attitudes toward the product; those who like the product. 4. Those whose favorable attitudes have developed to the point of preference over all other possibilities are up still another step. 5. Even closer to purchasing are customers who couple preference with a desire to buy and the conviction that the purchase would be wise. 6. Finally, of course, is the step which translates this attitude into actual purchase. (Lavidge Steiner, 1961, p. 59) In short the stages are; unawareness, awareness, knowledge, liking, preference, conviction, and purchase. Using this theory, the researcher hopes to identify what has changed in consumers buying pattern since the emergence of certain technologies. Technological  determinism  is a  reductionist  theory that presumes that a societys technology drives the development of its social structure and cultural values. The term is believed to have been coined by  Thorstein Veblen, an American sociologist. Winston (in Chandler, 1994) defines it as the idea that the technology is the primary force that controls how individuals and society change. Chandler in an article written for The UK Technology Education Centre posits that Indeed, technological determinism, effectively the opposite of  social determinism, is a theory which points to technology as being  the  force which shapes society. He explained that Technological determinists hold that: Like the weather, technology is autonomous It causes social change By determining how new media has impacted on advertising and consumer behaviour, one can easily relate this theory to this research, since technological determinism focuses on how technology shapes society. Advertising has been a major routine in our life, every day we are bombarded by it; advertising in turn influences our buying patterns or decisions to a large extent. So it is the hope of the researcher to find out how new media has helped shape our society into what it is today. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. Diffusion of innovation theory predicts that media as well as interpersonal contacts provide information and influence opinion and judgment. Studying how innovation occurs, E.M. Rogers (1995) argued that it consists of four stages: invention, diffusion (or communication) through the social system, time and consequences. The information flows through networks. The nature of networks and the roles opinion leaders play in them determine the likelihood that the innovation will be adopted. Innovation diffusion research has attempted to explain the variables that influence how and why users adopt a new information medium, such as the Internet. Opinion leaders exert influence on audience behavior via their personal contact, but additional intermediaries called change agents and gatekeepers are also included in the process of diffusion. Five adopter categories are: (1) innovators, (2) early adopters, (3) early majority, (4) late majority, and (5) laggards. These categories follow a standard deviation-curve, very little innovators adopt the innovation in the beginning (2,5%), early adopters making up for 13,5% a short time later, the early majority 34%, the late majority 34% and after some time finally the laggards make up for 16%. It is on the basis of these great works of very admirable scholars that the researcher as decided to focus his research. STATEMENT OF THE PROBLEM The emergence of new technologies to enhance communication and simple everyday activities has seen an explosion of chatter and communication. Everybody is talking to somebody all of the time. So many gadgets and social networking sites are available and all trying to outshine themselves with some having as many as 500,000,000 (Five Hundred Million) members. This new community or country produced by technology has created a very rare opportunity for advertising and the advertising industry at large. It has however produced another problem for advertisers; now advertisers now have to redefine who their audiences are and how has their demographics changed, advertisers now have to create messages/adverts that communicate effectively through the various media available. Who exactly are our audiences? How best do we communicate with them? Which medium or combination of media should be used? What time should the advert be up? Where are our audiences? These are some of the questions advertisers would be trying to answer for a very long time. It is therefore the aim of this research to discover how the emergence of some unique media has affected advertising and what consumers responses are. SIGNIFICANCE OF STUDY The findings of this study should help advertisers, scholars and practitioners in the field appreciate some of the innovative revolutionary technologies in the field of advertising and their influence on advertising and the advertising industry and also how they influence consumer behavior. Also it should help marketers and advertisers when planning their marketing campaign and strategies, as they would now have available empirical research to back up their proposals if the campaign would involve new media (which most campaigns would anyway). This research shall draw from the experiences of companies that have used some form of new media; proximity marketing, 3D projection, etc to provide recommendations on how to run an effective campaign new media. From this research, Business owners and advertisers can accurately predict the response of their audiences to their advert message and the medium through which the messages are delivered. This would help them develop messages that would appeal to the audiences and also ensure they communicate same message through the right medium. Finally, it is the hope of the researcher that this research shall serve as appoint of reference for other scholars pursuing research or knowledge in the same or similar field. SCOPE OF STUDY This research shall restrict its definition of new media to mean the following; web based advertising, handheld communication gadgets, 3D projection and Bluetooth proximity marketing. It is the aim of the researcher to categorize new media into sub groups and determine who their target markets are and how individual new innovative medium has affected the advertising industry and consumer behavior. The researcher shall geographically limit his research to the UK and Nigeria as they represent two very different economies, ways of life and general standard of living. METHODOLOGY AND DATA COLLECTION The research is aimed at finding out the effect of new media technologies on advertising and consumer behavior. Researcher shall therefore make use of a combination of the qualitative and the quantitative research methods, which shall include in-depth interviews and survey methods. 1,000 (One Thousand) questionnaire would be distributed to people through random selection around Wales and its surroundings, also an online questionnaire would be set up to give the researcher a global perspective of the issues researched. The researcher shall interview distributors and resellers of Bluetooth marketing devices and other new media, critics and professional analyst of some of these new technologies, in UK and Nigeria, also companies that use these technologies for their promotional and marketing activities shall be interviewed to get their opinion on the effectiveness of the medium they use or have used and the effect it has had on their organization as a means of passing across information and advertising. Also a recall test shall be conducted; volunteers shall be exposed to advertising messages on different platforms and their level of recall for each medium is tested and analyzed. This would help give the researcher an insight into which medium is most effective based on how easily people remember adverts viewed or listened to via the medium. In analyzing the findings found during the interviews the researcher has chosen to record the interviews to make it easier to go back and go through them again later on. The findings of the questionnaires distributed shall be analyzed using the frequency distributing table. RESEARCH QUESTIONS The research findings would try to answer the following questions; Are new media technologies generally more effective than conventional stand alone media like TV, radio and newspapers? Can new media help increase sales volume? How has these new medium affected the buying pattern of individuals generally? Has it increased consumers awareness and knowledge of what they buy? What are the limiting factors of this medium? What are the advantages of this medium over other conventional media like, TV, Radio and Newspaper? How do we determine whether or not a medium is effective? Who are the target audience of new media and why? AIMS AND OBJECTIVE OF THE RESEARCH The aim of this research is to determine the following: To provide empirical evidence as to the effectiveness of certain new media as advertising and publicity medium To determine the factors and attributes that makes these media effective or not To determine how new media has affected consumer behavior To contribute to knowledge in the field of integrated marketing communications. DEFINITION OF TERMS Below is a list of some terms that frequently occur throughout this dissertation and their definition from the context of this particular research; New Media: the term new media for the purpose of this research shall be restricted to mean any communication medium that uses internet, Bluetooth or new innovations in technology that can effectively communicate with a mass or targeted audience. Advertising: It is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Proximity marketing: Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Consumer behavior: it  is the study of when, why, how, and where people do or do not buy a  product. TIMESCALES S/N ACTIVITY COMPLETION PERIOD REMARKS 1 Introductions, chapter one 6 weeks 2 Literature review 3 months 3 Core research: 3 trips to Nigeria to collate data and distribute questionnaires 3-5 months 4 Data collation and interpretation 3 months 5 Chapter 5 3 weeks 6 Cross checking for errors and editing 2 months 7 Binding and submission 1 month 8 Total period for project 15-17 months