Gandhi Was One of the Greatest Men to Ever Live Essay -- Indian, Revol

I am going to try to answer an interesting question as to who is the greatest man in the world today. In seeking an answer to this inquiry, I predict that people would first instinctively go back to the days of the great wars in history, and go over the names of the men who held positions of vast responsibility and power in that astonishing conflicts, people who succeed in front of their task and, thus, were considered heroes. However, I turn away from the storm of wars, and from the men who rode that storm to power and place; and I look further for that man who impresses me as the greatest man who lived in the world. A man, who people can surely call the greatest, should be a universal man — a man who combines in perfect balance the supreme qualities of an idealist and a realist, a dreamer and a doer. The man who satisfies those qualities, I believe is Mohandas Karamchand Gandhi, the Indian leader, of the great revolutionary movement against British rule in India. He is better known as Mahatma, called by his own countrymen first, meaning â€Å"the Saint†. Gandhi was born on second October, 1869 in India, of a rich, clever and cultivated family. He was reared as the sons of such families are always reared, possessed of everything that money could buy (Gandhi: A Biography). On September 29, 1888 he went to England to study law at University College London. He took his degree in regular course, returned to India, but failed to become a successful lawyer in Bombay and Rajkot. At the same time, he already found that religion was coming to have a dominant place within his life. Even before his journey to England, he had taken the vow to abstain from wine, flesh, and sexual intercourse, and on his return to India, his asceticism in... ...crowds of people were gathering in order to hear his words. He seems to be was a person whom the Indians saw in him, perfect and universal man. He had a simple, altruistically and uncorrupted personality. In his political duties he was a firm realist, consistently working towards a goal of liberation; while on the other hand, he was an idealist, living ever in the pure happiness of the spirit. Works Cited "Gandhi: A Biography." Kamat's Potpourri. 4 Jan. 2011. Navajivan Trust. 13 Feb. 2011. . Holmes, John Haynes. "Mahatma Gandhi: an American Portrait." Harvard Square Library. 2006. Harvard University. 12 Feb. 2011. . Moncur, Michael. "Mahatma Ghandi Quotations." The Quotations Page. 1994. 12 Feb. 2011. .

Plutonium, Our Countrys Only Feasible Solution :: science

Plutonium, Our Country's Only Feasible Solution Abstract: Should we begin to manufacture one of the most destructive and infamous substances on the face on the Earth once again? The engineers say yes, but the public says no. The United States stopped making this element with the ban on manufacturing nuclear weapons. But with the continuing problem with our ever diminishing energy sources, some want us to begin using more nuclear energy and less energy from natural resources. This paper is going to discuss what plutonium is, the advantages and disadvantages of its use, and why we should think about restarting our production of this useful element. After the United States dropped "Fat Man" and "Little Boy" on Japan ending World War II, the public has had some type of understanding about the power of plutonium and its devastating properties, but that is all anyone heard. After WWII, Americans started to think about what the atomic bomb could do to the U.S. and its people. When anyone mentioned plutonium or the word "nuclear" the idea of Hiroshima or Nagasaki being destroyed was the first thing people thought about. No one could even ponder the idea that it could be used for other more constructive things like sources of energy or to kept a person's heart beating. Then we started to build more reactors and produce more of the substance but mostly for our nuclear weapons programs. Along with reactors, sometimes comes a meltdown which can produce harmful effects if it isn't controlled quickly enough. After such instances as the Hanford, Washington reactor meltdown and the accident in the U.S.S.R. at the Chernobyl site, no one wanted to hear about the use of plutonium. The United States government banned nuclear testing and also ended the production of plutonium.(Ref. 5) Now we are in a dilemma. We are in need of future sources of energy to power our nation. We are running out of coal and oil to run our power plants.(Ref. 7) We also need it to further our space exploration program. People need to understand the advantages to using plutonium and that the disadvantages are not as catastrophic as they seem. With the turn of the century on its way, the reemergence of plutonium production will need to be a reality for us to continue our way of life. In 1941, a scientist at the University of California, Berkeley, discovered something that would change our planet forever.

Religion Essay -- Secularization, Anomy

With a multiplicity of variances among the myriad forms of it which exist and have existed in the past, religion is a difficult topic on which people can come to any mutual agreements, especially regarding its purpose in the lives of human beings. Taking a sociological viewpoint of this phenomenon, Berger defines religion as the human endeavor, stimulated by man's unique biological constitution, by which a sacred cosmos is created for the purpose of establishing a sense of order and meaning within man's life and to protect him against the horrors of nothingness and chaos. Non-human animals enter worlds which are mapped out for them, with limited choices available and secure guidelines by which they must live. Man, however, has an â€Å"underspecialized and undirected† instinctual nature (5), so he must create his own world. This world-building, creating society, occurs in three steps. First, man pours out meaning into the environment which surrounds him and creates culture, a process known as externalization (5-6). The society and all of its parts that he creates, material and non-material, becomes â€Å"objectivated human activity† (11), in that its status as existing apart from the humans who created it changes it into objective reality that men collectively regard as fact. In the final step of world-building, through the process of socialization, man is not only taught the objectivated meanings of his society but â€Å"internalizes† them so that they shape his very consciousness (15). This socially constructed world is †Å"above all, an ordering of experience...a nomos† (19). By externalizing meaning upon an otherwise meaningless environment, transforming those meanings into objective realities, and internalizing them within consciousness, ... ...within the private sphere. The above argument aims to emphasize that religion is a powerful human construction which, in its use of the sacred as validating the world man creates, has the power to detach itself from its human origins and take on a reality all its own. Since man comes into the world with limited instincts and an overwhelming variety of choices to make, religion helps him to construct and maintain a world that gives him a sense of grounding, allowing everything he does to feel more ordered and meaningful than it otherwise would. So thoroughly comprehensive is religion that, even when secularizing forces remove religious legitimations from the overall social world, religion still maintains ordering, meaningful positions inside the private lives of people all over the world, remaining a sacred canopy under which human beings can feel safe and secure. Religion Essay -- Secularization, Anomy With a multiplicity of variances among the myriad forms of it which exist and have existed in the past, religion is a difficult topic on which people can come to any mutual agreements, especially regarding its purpose in the lives of human beings. Taking a sociological viewpoint of this phenomenon, Berger defines religion as the human endeavor, stimulated by man's unique biological constitution, by which a sacred cosmos is created for the purpose of establishing a sense of order and meaning within man's life and to protect him against the horrors of nothingness and chaos. Non-human animals enter worlds which are mapped out for them, with limited choices available and secure guidelines by which they must live. Man, however, has an â€Å"underspecialized and undirected† instinctual nature (5), so he must create his own world. This world-building, creating society, occurs in three steps. First, man pours out meaning into the environment which surrounds him and creates culture, a process known as externalization (5-6). The society and all of its parts that he creates, material and non-material, becomes â€Å"objectivated human activity† (11), in that its status as existing apart from the humans who created it changes it into objective reality that men collectively regard as fact. In the final step of world-building, through the process of socialization, man is not only taught the objectivated meanings of his society but â€Å"internalizes† them so that they shape his very consciousness (15). This socially constructed world is †Å"above all, an ordering of experience...a nomos† (19). By externalizing meaning upon an otherwise meaningless environment, transforming those meanings into objective realities, and internalizing them within consciousness, ... ...within the private sphere. The above argument aims to emphasize that religion is a powerful human construction which, in its use of the sacred as validating the world man creates, has the power to detach itself from its human origins and take on a reality all its own. Since man comes into the world with limited instincts and an overwhelming variety of choices to make, religion helps him to construct and maintain a world that gives him a sense of grounding, allowing everything he does to feel more ordered and meaningful than it otherwise would. So thoroughly comprehensive is religion that, even when secularizing forces remove religious legitimations from the overall social world, religion still maintains ordering, meaningful positions inside the private lives of people all over the world, remaining a sacred canopy under which human beings can feel safe and secure.

Continuity and Change in Chinese Nationalist Ideology World War I to Present Essay

Since the beginning of the First World War to the present, nationalist ideology within China has caused change and continuity in several aspects of this nation’s society. One major change in China from the First World War to the present is its foreign relations with other countries due to factors such as communism and neocolonialism. Although China has changed in this way, it has remained one united nation despite foreign invasion and other internal/external conflicts. In the early 1900s, China was a state of continual civic and revolutionary unrest. As support for revolutionary efforts began to spread, China shifted from a monarchy to a republic. However, this rule didn’t last long as warlords within the nation began establishing themselves as regional or provincial rulers. This helped lead to the deterioration of Chinese society. Another factor leading away from a centralized state was fragmented relations with foreign powers. Since the 1900s, a network of foreign control over the Chinese economy had been established by the unequal treaties, which effectively prevented economic development within China. These treaties and other concessions permitted foreigners to intervene in Chinese society and not control the state, but impair its sovereignty. After the First World War, nationalism began to develop rapidly in China. China eagerly looked to the U. S. government to support the elimination of the treaty systems and the full restoration of Chinese sovereignty. However, when the U. S. approved increasing Japanese interference in China, this sparked the May Fourth Movement. Chinese people protested Japanese interference and began to re-establish national unity. As China began shifting from a divided sphere of influence to a dominant world power, it also became more influenced by communism. During the Second World War, the majority of concern to combat communism was in the Soviet Union. While this was taking place we, the U. S. , neglected to aid the efforts of Jiang Jieshi, who sought to unify the nation of China and bring the conflicts of nationalism and communism to an end. In his place, Jiang Jieshi leaves behind a void of power. Communist leader, Mao Zedong stepped up to fill this void. He like many other rulers in China used the Mandate of Heaven to justify his rise to power and take control of China. In 1949, Mao started the Red Revolution, a revolutionary effort to spread communism in China. Communism soon overpowered the nationalist party as the main ruling party. Mao also aimed to make China a self-reliant, isolated nation. However in doing so, China could not economically support itself or its communist views. In the 1970s the People’s Republic of China began large, radical economic reforms forcing the country to become one of the most capitalistic nations in the world. China quickly added itself to the global economy by opening its borders to the trade of various nations. China soon became the economic power that it is today and despite all the turmoil that has occurred from the First World War to the present, China has remained one united nation. From the past to the present, the ideology behind Chinese nationalism has been in a constant state of change. The shift in government and foreign relations throughout the world has been a major source of China’s nationalism. Although these foreign relations are constantly changing, China has remained a unified nation.

Geological Resources In Hong Kong Environmental Sciences Essay

Hong Kong is a little particular administrative part located at the southern portion of China. Within a little country, it has a really rich geological diverseness ( Yeung, 2010 ) . The geological diverseness can be valued in assorted facets, depending on which parties can be benefited. Some of the values can be regarded as resources, which can be used to make good to human existences. The geological resources profit our life in different ways, such as in our economic system, society and the environment. In this essay, it is traveling to concentrate how different geological resources benefit Hong Kong people in inside informations. When speaking approximately geological resources, most people would believe of mineral ore. There are different minerals ores distributed across Hong Kong, both metallic and non-metallic one, such as the lead mine in Lin Ma Hang and the tungsten mine in Needle Hill, but all of them are closed due to no net income ( Sewell, Tang, & A ; Shaw, 2009 ) . Although the economic system of Hong Kong is no longer based with primary industry now, there was a flourishing excavation industrial activity in the yesteryear. This was the Fe ore located in Ma On Shan which was the lone industrial mine running in a big graduated table of all time in the history of Hong Kong ( Ruan, 2009 ) . The formation of the Fe ore is due to the endogenic procedures, which is described as the followers ( Wu, 2003 ) . The volcanic activities in Ma On Shan country 1000000s old ages ago causes magma invasion. Before the volcanic activity, the type of stones in Ma On Shan was chiefly sedimentary stone. The invasion along faults causes chemical reaction between the stone and the magma, known as contact metamorphism. High temperature and force per unit area modifies the chemical science of the affected sedimentary stones, and go metamorphous stone ( Skarn ) . As the sedimentary stone is more permeable, H2O infiltrates. Magma heats up the H2O. As hot H2O has higher solubility, it solutes the minerals in the magma and brings to the lower temperature topographic points harmonizing to the jurisprudence of geothermic gradient. The fluid is known as geothermofluid. Minerals in the geothermofluid sedimentation when the H2O temperature drops, as the solubility of minerals reduces. The perennial procedure causes enrichment of minerals and forms the Fe ore. The environing country of the mine has developed quickly with schools, markets and church established, to function the mineworkers and their households. However, the Fe mine has been abandoned in 1976, go forthing a few mineworkers remaining at that place with empty schools and church ( Ho, 2009 ) . The geological resources in Ma On Shan witnessed the rise and autumn of a topographic point and the people. The topographic point now becomes a site for tourers to boost, to hold merriment and to research the excavation history. Non-metallic mineral Besides minerals that can be sold for net income, rock quarrying and sea sand excavation can non be ignored because they are indispensable for the development of Hong Kong. Hong Kong has rich screen of volcanic stones with 50 % and 35 % of flinty stone ( Geopark, 2009 ) . They are utile for building. There are three preies, managed by CEDD, located in Lam Tei, Anderson Road and Shek O, which are really of import in supplying edifice stuffs for the building undertakings ( CEDD, 2009 ) . Furthermore, the stone stuffs are besides used for reclamination in developing the new towns every bit good as for the Victoria Harbour. The dirt and stone minerals in the borrow country in Tai Tong East were extracted for the building of Tin Shui Wai New Town. Some of the stones in the preies and the sea sand from the sea were used for the reclamination undertakings along the Victoria Harbour. Without these resources to increase the sum of level land, it is non easy to happen adequate infinites to busy a big sum of population in Hong Kong. Rock quarrying has a really long history in Hong Kong which can be traced back to the yesteryear when the Hong Kong had non yet opened by the British people. During that clip, Hakka people settled in different topographic points in Hong Kong, trusting on rock quarrying for life. One of the celebrated sites is the Four Hills in the East Kowloon, which are Ngau Tau Kok, Sai Tso Wan, Cha Kwo Ling and Lei Yue Mun, stand foring the beginning of rock quarrying history by Hakka people in Hong Kong ( Yu, 2009 ) . The Hakka people have use the local stuffs to construct their houses and the stuffs are granite ( Wordie, 2007 ) . The Hakka people besides earned their life through pull outing the granite by manus and sold it. Their stones have become the building stuffs of some of import edifices such as the Legislative Council Building ( Sing Tao Daily, 2007 ) . Some of the stones are sold to Guangzhou to construct the Sacred Heart Cathedral in 1861 ( Wordie, 2007 ) . With such rich in resources, people get richer and the Hakka small towns started to turn. Their rock-mining narrative can be reflected in the Hakka common people vocal every bit good ( Li, 2010 ) . Therefore, the geological resources helped to put down the foundation of their Hakka civilization in East Kowloon. In add-on, it besides reflects the character of hardworking of Hakka people and their part to the society development. The chemical weathering of felspar in granite leads to the formation of china clay ( Waugh, 2005 ) . Therefore, kaolin mine can be found in Cha Kwo Ling in East Kowloon every bit good. Another celebrated site utilizing china clay as the beginning for doing China is in a Hakka small town in Wun Yiu in Tai Po. In fact, the name of the topographic point reflects its economic activity V doing China. Wun Yiu has established since the in-between age of Ming Dynasty ( Chen, 2007 ) . The Hakka built a temple to praise the Saint of Potter V Fan Xian ( OA?P ) . Every twelvemonth, the Hakka people in the small town observe its birthday which is a alone civilization in that topographic point ( Chan, 2008 ) . However, due to cut downing militias of china clay, the china-making activities was stopped in 1930s and the villagers changed to farming to gain a life ( Chan, 2008 ) . The jubilation still continues. The geological resources non merely profit the economic system in at that place, but besid es of import to their civilization and the societal coherence. Agribusiness Besides direct stuffs extraction, human sorts so indirectly extract the minerals in dirt through agribusiness. Soil is besides an of import geological resource to people. Fertile dirts are normally weathered from pyrogenic stones because pyrogenic stones are formed in the beginning of the stone rhythm ( Troeh & A ; Thompson, 2005 ) : In the beginning of stone rhythm, the stone signifiers from chilling of lava or magma which keeps most of the minerals. By the procedures of enduring and eroding, the pyrogenic stone will be broken in pieces and transported to other topographic points through erosional agents. During the procedure of transit, the minerals in the pyrogenic stone will be lost to the environment such as solution in H2O. As a consequence, the minerals in the sedimentary stones are few, comparing with pyrogenic stone, so the dirt derived from sedimentary stones is sterile. In Hong Kong, pyrogenic stone has the largest surface screen for approximately 85 % ( Geopark, 2009 ) , so most of the land is suited for the flora growing. Generally, the agricultural lands are found on or shut to the pyrogenic stone, particularly the volcanic stones. For illustration, the dirts and the minerals on the mountains in Lam Tusen, which the type of the stone on the mountains is volcanic stone, are carried to the low-lying land to enrich the dirt. Therefore, agricultural activities are active along the Lam Tusen Valley. Without the volcanic stones, the life of the people in there will be really rough as turning nutrient on an sterile land is hard. For that ground, geological resources, in this instance, are indispensable for the endurance of human existences. Tourism The weather-beaten and scoured stones are besides geological resources which are of import for the development of touristry. In Hong Kong, there are different landscapes characteristics are associated with different geological procedures. Due to strong predominating air current from the E, it is easy to happen erosional coastal characteristics in the eastern portion of Hong Kong, by the action of moving ridges ( Sewell, Tang, & A ; Shaw, 2009 ) . In Tung Ping Chau, sea stack, sea cave and wave-cut platform can be found ( Ng & A ; Chan, 2008 ) . These characteristics provide beautiful sceneries for the tourers to astonish and appreciate. Besides costal eroding, weathering is besides of import in determining the stone characteristics. For illustration in Po Toi, there are a batch of interesting and typical stone characteristics on the island, such as the Buddhist Monk and the Tortoise Traveling up the Hill ( Ng & A ; Chan, 2008 ) . These geological resources are recreational musca volitanss for people to bask during vacations. Such characteristics have attracted a batch of tourers from local and abroad, which can assist to advance the local touristry in Hong Kong. Hong Kong has a great geodiveristy and has a possible to set up a Geopark. With the aid of the Chinese Government, the Geopark is officially opened on 3 November 2009 ( Government News, 2009 ) . The geopark is divided into two chief parts, which are the sedimentary stone parts in the Northeast New Territories and the volcanic stone parts in Sai Kung, with a sum of eight scenery sites ( HKSAR, 2010 ) . In the beginning of six months since the park established, it has attracted more than half million visitants ( Huang, 2010 ) . These tourers spend money on booking boats, engaging a usher, basking the seafood on the outlying islands and purchasing traditional seafood from the villagers. In add-on to the outgos passing outside the park, the gross generated from touristry due to the geopark, is expected about 200 million dollars a twelvemonth ( Ming Pao, 2010 ) . With the use of the geological resources, it contributes to our economic system development and provides occupations chances fo r the local people. It can heighten the image and repute of touristry industry of Hong Kong every bit good ( Huang & A ; Weng, 2009 ) . Education and scientific research Furthermore, these sites have instruction and scientific values to people. For instruction intents, these geological landforms provide a platform for people and particularly the childs to understand the endogenic procedures and exogenetic procedures in determining the Earth surface. It is astonishing to cognize the power of the Nature. The characteristics will non be formed in the manner the fables told us, such as the Amah Rock was formed because the God turns the adult female and the babe into stone ( Cai, 2009 ) . In fact, the formation of the Amah Rock is due to different sorts of enduring procedures acted on granite. Another illustration is Ma Shi Chau Special Area where is a best topographic point for geographics lesson, as sedimentary stones, coastal landforms, turn uping and blaming can be found on this small island ( Wong, 2009 ) . Therefore, the geological resources help us to heighten our physical geographics cognition. For scientific values, the research workers and experts can understand the development of the Earth history through reading the stone samples. By understanding our yesteryear, the geological history of Hong Kong can be reviewed and so it can be used to foretell the hereafter. The environmental alteration can be identified as good, such as low-lying rise and clime alteration. They are utile for environmental modeling for scientific research. Other geological history, the human sort history can be studied, as the dirt under the surface keeps the artefacts for the archeologists in future to delve them up. In add-ons, geodiversity supports biodiversity, through supplying nutrients for workss and home grounds for animate beings ( Ng, 2006 ) . By understanding of the maps of stones and their relationship, it can increase the public consciousness that protecting stones is a manner to protect the natural ecosystems. Therefore, the geological resources are important in assisting instruction and scientific research. Burial things The geological resources can lend the society through supplying topographic points to bury our refuse. In Hong Kong, happening a topographic point to bury our tremendous refuse produced every twenty-four hours is hard. Presently, the society has a hot argument on the issue of spread outing the landfill site in Tseung Kwan O, doing the authorities in a hard state of affairs ( Guo, 2010 ) . Other than burying refuse, burying dead organic structures is another job that the authorities has to cover with. The deficit of infinites for hive awaying ashes is limited. Some lands are converted into ash Fieldss by some private developers to gain net income, even though some of them have non received permission from the authorities ( Cheung & A ; Wong, 2010 ) . In order to work out the jobs, the direction of the geological resources V land, has to be careful to avoid farther complications. Legends and civilization Finally, some of the typical stone characteristics has become a fable or being praised for its supernatural power. For fable, the Amah Rock is an illustration. One of the illustrations is the Lovers Rock in Bowen Road in the Mid-level. During the Chinese Valentine Day, a figure of people would see Lovers Rock to wish a durable relationship or hold a boy- or girlfriend ( Lu & A ; Mai, 2003 ) . For Lion Rock, it gives a sense of properties and a contemplation to the character of Hong Kong people. The geological resources provide a platform for people s imaginativeness and creativeness. It besides gives faith to people who are confused or without confident. Therefore, it contributes to our psychological science. Decision To reason, the geological resources are rich in this small metropolis. There are metallic and non-metallic minerals which support the local civilization, economical development and the infrastructural buildings. The typical landforms encourage touristries and so provide occupation chances. The geological characteristics can ease the instruction and scientific research. Last, the legendised stone characteristics give some cultural values to Hong Kong. These resources are indispensable to our day-to-day life as we depends it for money, nutrient, lodging and besides the psychological demands. Therefore, the geological resources should be treasured as they belong to each of us in Hong Kong. We have to collaborate together to protect them before it is excessively late.

Public Relation Campaign Essay

The Impact of Technology Considerations Riordan is into plastic manufacturing. This is a technological product. Its uses can vary from simple carry bags to the sophisticated packaging. Plastics are considered environmentally unsafe. The only way to get rid of a plastic product is recycle and reuse it. Except for use, plastic is technologically sophisticated product. It requires technology to manufacture it as well as recycle it. Riordan before launching the product in global market place needs to understand the market set up and availability of recycling units. Recycling can be one of the themes of its PR strategy. It can educate consumers about the benefits of recycling and Riordan’s products compatibility with recycling. It can promote recycling in various ways. It can arrange recollection of the used Riordan products for recycling for free of cost or bare minimum charges from the users or encourage users to donate used plastics at Riordan units or selected locations from where it can be sent to recycling. It can also place its recycling waste bins in the high plastic usage areas. It can use new technological platforms like internet in order to promote recycling and reuse of plastic. Riordan can also communicate about its technological efforts to make the products better and less environmentally unsafe. Globalization Considerations There are various globalization considerations for Riordan. These are as follows: Social and cultural environment is one of the most important aspects of globalization considerations for Riordan. There are various factors of social and cultural environment that may result in success or failure of any company in global market place. The cultural differences must be studied for developing any PR campaign. The community will be involved in any kind of event and activities only if it can associate itself with it. This is possible when company has properly studied the cultural elements of the new business destination. Technological Environment is second important aspect for Riordan, as the product it is trying to launch in new business place requires technological set up for production and manufacturing. In the PR campaign it needs to find out the technological platforms and mediums that cover its target audience. Once these are identified, it can develop its PR plan using the most compatible platforms. Any PR campaign can be developed within the parameters of legal and regulatory framework. Governments of different countries are very particular about the messages; content and information companies are releasing in order to improve their image. The information must not be exaggerated, vague or misleading. Companies need to show their responsibilities while disseminating any information. They are accountable for their actions. Not only PR campaigns, but also in entire operations companies need to function according to the statutory compliance with the local government and international regulatory bodies in the global market place. A PR campaign will be successful only when all the information regarding company and from the company is positive. This is possible when company has smooth relationship with its suppliers, distributors, vendors, creditors and other financial stakeholders. The investment company is making in the new location will provide employment opportunity to many and help in the economical development of the particular area. This can also be one part of PR campaign for the company. Company can start certain corporate responsibility projects related to environment pollution. At the citizen front people are not as responsible for separating biodegradable and non degradable wastes. Company can educate and encourage people about benefits of separating such wastes. It can foster change in society through its PR campaign. This can improve its brand image and reputation. It will help building its image as a responsible corporate citizen. Crisis Management Plan There can be different types of crisis where organization will require responding quickly and actively. Company can analyze internal and external environment in order to find out about the possible crisis. Company’s PR strategy should aim at easing the tension situation. It should be a committed effort. Any kind of information going out of the company must be thoroughly checked and verified. A crisis management team of PR personnel, legal experts and representatives of main business operations like marketing, human resource and personnel management, finance and technology should be created, once major risk areas are identified. Team members should be accountable for their responsibilities. Communication channel and information flow should be planned. Employees should be given crisis management training. PR office should create a Crisis Management Manual for internal reference and external communication. During the crisis PR office should provide proper information on time. This information should be developed on the basis of interaction with local government, investigating agencies, legal agencies and concerned departments within the organization. Reference: Cooper, D, Grey S, Raymond G and Walker P (2005) Managing Risk in Large Projects and Complex Procurements, Project Risk Management Guidelines, Broadleaf Capital International, John Wiley & Sons, Ltd, West Sussex, England (e-book) Check List for Crisis Management Planning retrieved on 30 May 2008 from http://www.acc.com/chapters/program/houst/crisischecklist.pdf Dinsmore, P.C. (1993) AMA Handbook of Project Management, The AMACOM Books ISBN: 0814401066 (e-book)

Swot Analysis to Six Sigma

In 1981 Motorola launched an initiative calling for a 5-year, 10X improvement in quality. In 1987 Motorola initiated its â€Å"Six Sigma Quality† initiative, with the goal of no more than 3. 4 defective parts per million (ppm) across the company. A 4-year 100X quality improvement goal was set. In 1988, Motorola won the Malcolm Baldrige National Quality Award. Motorola then shared its â€Å"Six Sigma† approach with other companies. In 1989, Motorola Chairman, Bob Galvin asked Mikel Harry to head the Six Sigma Research Institute, an organization that received funding from a number of Fortune 500 companies . In 1993 Mikel Harry left Motorola and went to Asea Brown Boveria Ltd. (ABB). Here, the strategy changed from â€Å"Quality First† to â€Å"Business First. † AlliedSignal implemented Six Sigma in 1994 and claimed savings of $1. 2 billion by 1998. Bossidy, CEO of AlliedSignal, convinced General Electric’s Jack Welch to try Six Sigma. The huge savings due to using Six Sigma were claimed in the GE Annual Report, Letter to Our Shareholders, February 12, 1999. With successes like these and strong business leaders like Jack Welsh and Bossidy, the demand for Six Sigma has exploded. Many Fortune 500 companies have begun Six Sigma initiatives and others have asked if Six Sigma is right for them. Numerous consulting firms have jumped on the bandwagon, including ASQ, and numerous articles and books have appeared on the subject. Many product and service advertisements are now mentioning Six Sigma. The term Six Sigma defines an optimum measurement of quality: 3. 4 defects per million events. The Greek letter SIGMA is a mathematical term that simply represents a measure of variation, the distribution or spread around the mean or average of any process or procedure in manufacturing, engineering, services or transactions. The sigma value, or standard deviation, indicates how well any process is performing. The higher the value, the fewer defects per million opportunities. One of Motorola's most significant contributions was to change the discussion of quality from one where quality levels were measured in percentages (parts per hundred) to a discussion of parts per million or even parts per billion. Motorola correctly pointed out that modern technology was so complex that old ideas about acceptable quality levels were no longer acceptable. One puzzling aspect of the â€Å"official† Six Sigma literature is that it states that a process operating at Six Sigma levels will produce 3. 4 parts-per-million nonconformances. However, if a normal distribution table is consulted (very few go out to six sigma), one finds that the expected nonconformances are 0. 002 parts per million (two parts per billion). The difference occurs because Motorola presumes that the process mean can drift 1. 5 sigma in either direction. The area of a normal distribution beyond 4. 5 sigma from the mean is indeed 3. 4 parts per million. Because control charts will easily detect any process shift of this magnitude in a single sample, the 3. 4 parts per million represents a very conservative upper bound on the nonconformance rate. Notes 1: the quality evolution of motorola 1979 â€Å"our quality sucks† 981 Motorola university, quality goal 10x reduction in 5 years 1985 Initiate corporate quality metrix 1987 Six Sigma program: 10x reduction in 2 years 1989 Received Malcolm Baldridge Award 1992 10x reduction in cycle time: customer satisfaction metrix 1996 order fulfillment quality 1997 Five Nines with an eyes on the customer Notes 2: six sigma history 1987 Motorola adopts six sigma 1991 Allied Signal adopts six sigma (Larry Bossidy) 1995 GE adopts six sigma (Jack Welch) 1997 Six sigma adopted in GE capit al (service industry)